Motorcycle Marketing During Covid
First, there are a lot of ways to market your motorcycle-world company or biker rally even during Covid. Most of the marketing strategies and tools we are referring to have been around and improving over the last few years.
Next, the reason why a lot of companies and motorcycle rallies do not use them is simply because do not know a lot about them, how to use them, etc. And don't think that we are only referring to small business or events. Even companies that generate up to $5 million per year and most of the largest biker rallies don't use some of the best motorcycle marketing strategies and tools.
Unfortunately a lot of businesses and rallies are not going to survive Covid. Now, if you are involved in either of these types of venture you know that the motorcycle industry has been in decline for over 10 years.
Although it sounds strange Covid does offer some possible good news for you. There are going to be a lot of small to large biker businesses and rallies that go out of business, fade away, or merge during the Coronavirus. So how is that good news? Well that means that there is going to be a reshuffling of which companies and events are successful and which are not. And that means that potentially your company can be one that emerges higher in the shuffle.
Another potentially good thing about Covid is that a lot of the reshuffling is going to happen within the next 6 to 24 months. Before Covid the vast majority of companies had gradual improvements or declines over long periods of time. Now, the changes are going to happen a lot faster.
Next, we are not going to tell you to optimize your site, pay for ads on sites, and definitely to not advertise in magazines. The reason is because these are not always effective and are not shorter term strategies to generate money.
Also this is not for smaller businesses and rallies that have been barely staying in business over the years. The reason is not because our marketing consulting is ridiculously expensive. But if you are already in a desperate situation you don't want to toss your last few months of living expenses into marketing, but use it to live.
So there is hope with motorcycle industry marketing during Covid. But allocation of your marketing budget has to be spent wiser, utilizing the best tools available, and using strategies that can survive and probably thrive during Coronavirus.
If you need help on how to marketing during Covid please e-mail us at Sales@Motorcycle-Marketing.com
. Include a brief overview of your company and the website address. We will evaluate it and get you further information on if we have a good fit in working with your business or rally.