On-Page Motorcycle SEO

Your biker business’s bottom-line will suffer without quality on-page motorcycle SEO.

You’ve probably invested a lot of time and money building your biker company, website, graphics, products, inventory, etc. But maybe you’re now wondering how to generate more revenue. Having a top-shelf motorcycle search engine optimization (SEO) agency is one area that will help you,

Next, our marketing and SEO company understands that having revenue issues can be a stressful position to be in. First, stressing out is horrible. In addition, stressing out after putting in a lot of time, effort, and money only to have your biker business struggle or fail sucks. However, the on-page motorcycle SEO information below will help.

On-page SEO for your biker site is one of the best and fastest online strategies for generating revenue. Another way is through paid ads. But you need to do both for your company to thrive or survive. Yes, other ways exist to generate more sales for your biker business. However, on this page, I will focus on on-page SEO for motorcycle websites.

What Is Biker SEO?

First, here are two popular questions about on-page biker SEO/content optimization our agency gets:

• Why is on-page content optimization for biker sites so important?
• How does hiring an SEO expert content optimizer save time and money?

Definition of SEO/Search Engine Optimization

Notably, solid SEO for biker websites is a must to succeed. Search engine optimization can be defined as improving a website to get more visibility and rankings for valuable search phrases. In addition, an expert in on-page search engine optimization will improve your motorcycle website’s rankings.

Types of Search Optimization

Besides on-page/content optimization, there are two other types of SEO. First is the off-page optimization of your website. It includes the activities done off a site to help the site rank better. Although backlinks are the most known part of off-page SEO, there is more to it.

The second part of motorcycle search optimization is technical motorcycle SEO. This part of SEO includes improving a website’s technical performance to help increase user experience and rankings.

Another type of optimization is for featured snippet results. These are the results that go above the top organic ranking site.

SEO Ranking & Traffic Example

Now, a big SEO tip is to use website tools to check the quality of all three types of SEO. An oversimplified explanation is to give your motorcycle site an overall SEO score of 1 to 100.

For discussion’s sake, let’s say that the three types of SEO scores can be from 0 to 33.33. To continue with this example, let’s say that your motorcycle SEO consultant does a solid job on two types of search optimization (off-page and technical SEO). Of the possible scores in these two categories, let’s say your motorcycle site gets 30.

Then, for the third area, website content SEO, it is not addressed or done well. And it may earn 10 out of 33.33 points. All three scores equal 70 (30 plus 30 plus 10). So, if a letter grade expresses the score, it gets a C-. If the score were just one point lower, the letter grade would be a D+.

But this SEO grade won’t get you many sales. With a C-/D+ overall SEO grade, your website won’t be on the first page of Google results for the most valuable competitive phrases. Notably, only 5% of people go to the second page of Google results. Subsequently, without an expert SEO agency, you’ve lost your chance to reach a huge part of your target audience on Google!

Note that you should never use black hat SEO techniques. These techniques try to gain rankings that go against Google’s recommendations.

Before You Start On-Page Optimization

Here is an overview of how on-page search optimization is done. Other items must be completed before creating content for your biker site starts. For instance, there must be research and analysis in the industry, product(s) or service(s), and competitor(s).

Next, a clear target audience of motorcycle enthusiasts must be identified. Also, the more accurate your target audience is, the higher the conversion rate of visitors to sales will be. Let’s say that your target audience is 80% accurate. That means 20% of the money you’ve spent to market and advertise your biker business brings little value. You know your company’s numbers best, but I assume this amount wasted is significant to you.

After your audience is defined, your site’s content audit is performed. The audit will show an expert motorcycle SEO marketing consultant where opportunities exist to generate traffic that converts into sales.

In addition, keyword research must be done. Importantly, research lets your biker site’s content optimizer know what phrases are used to search for your products or services. Then, you need to do A/B tests of different content versions to see which performs best. Also, you should use the MVP marketing approach to make data-driven decisions. 

On-Page Content Optimization

After completing the above items, the on-page writing of your site’s content begins. Many SEO marketers think that Google has 200 different ranking criteria. Although that number is incorrect (per Google), it’s essential to know that there are many search ranking factors. Any qualified on-site content creation optimization marketer will understand the above and Google’s ranking factors.

Here are some important on-page SEO factors:

• Content must read well first and then be optimized for search engines second.
• SEO title
• Page title
• H tag usage
• Subheadings
• Using a top-down writing strategy
• Inline text links
• Alt tags
• Bullet points
• Using infographics
• Posting videos
• And dozens more items

Why You Must Have Quality Content

You might have heard that “Content is king.” This phrase refers to how important your biker site’s content is for SEO. But in today’s world, I prefer to say, “Quality content is king.” My quote still emphasizes that optimized content is essential for rankings. However, it also stresses that the content must read well to bikers visiting your website and convince visitors to buy.

There are various SEO strategies and techniques for the other ranking factors. Also, there is some flexibility regarding how each search engine optimization factor is completed. More importantly, there are endless ways not to do SEO correctly. And this can result in the content created for your motorcycle website that doesn’t help, or even worse, content that hurts the optimization.

Do It Yourself SEO Content

Yes, you can certainly do your own motorcycle site’s content SEO. But optimization is much more complex than most people think. For your company to succeed, it is crucial to have an on-page motorcycle search engine optimization expert.

Let’s say that someone new to SEO puts a lot of time and effort into optimizing a page. In addition, they spend a lot of time trying to improve your page’s rankings.

Eventually, maybe they rank number 15 for a phrase. Unfortunately, the person new to SEO wasted time and effort because less than 1% of searchers clicked on the 15th-ranked result. But an SEO expert can get that phrase to rank number 2. And ranking in the second position gets 21% of clicks.

Rankings are critical for your company’s success, which is why you need an expert in motorcycle on-page SEO. Just think why over half of businesses fail in the first five years. Those businesses fail in large part because they lack revenue.

Here’s another important thing to consider if you want to do your own on-page search engine optimization. You will be competing for rankings against expert SEO marketers. Note that rankings are ordered by the sites with the best SEO for a particular phrase.

Here’s what you can do to change your biker site’s traffic significantly:

• Create a solid SEO content creation plan.
• Research to see what is and isn’t working.
• Formulate new content strategies.
• Use data to drive decisions. You can read about this in the MVP marketing approach.
• Use excellent biker SEO skills.
• Utilize your knowledge of the motorcycle world, bikers, and riding to create optimized content that appeals to your target audience.

Competing for Biker Search Rankings

Notably, larger motorcycle-related companies are almost always competing for the same phrases. Most likely, these companies are paying a lot of money for an internal or external SEO expert. Consequently, if your company doesn’t have as large of a budget as larger companies, that creates a challenge because you can’t compete for rankings. And if your motorcycle SEO agency isn’t an expert, you most likely can’t compete for rankings with many mid-size companies.

Subsequently, not having an on-page content marketing expert is costly. And this is because struggling costs your company both time and money. Notably, the time wasted also means your motorcycle company isn’t earning as much as it could.

Just think about how much this costs your motorcycle company. How much is your employee getting paid? How many sales are lost when an in-house web person tries content SEO? Well, at some point, whether for a month or three months, it is much more expensive than hiring an SEO expert.

Finally, our motorcycle website search & website experts have been doing quality content optimization, marketing, and SEO since 2005. Notably, we’ve focused exclusively on the motorcycle industry because expertise matters. Your content will be both optimized and read well because of our marketing skills, biker background, and riding experience.