Below are the basics of how to market your motorcycle business. Plus, there’s a list of the steps followed by the “four Ps of marketing.” Finally, the best tools and strategies are listed to promote and sell your products or services. Next, motorcycle marketing can be defined as the process, actions, and strategies used to […]
Marketing Overview Read More »
Quality customer service can significantly impact the revenue of your motorcycle website, but it is often not considered or neglected. Let’s face it, things have changed over the last twenty years. Back then, you could throw up a website, and if you had a motorcycle product the visitor was interested in, they’d buy. Of course,
Customer Service Impact Read More »
First, the 2024 Sturgis Motorcycle Rally will be held from August 2 to 11. On average, 500,000 riders attend each year, making it the largest biker rally in the US. Notably, in 2015, 700,00 riders participated in the 75th annual Sturgis Rally. With the above numbers, this is a great rally to sell at. Next,
Sturgis Vending Info Read More »
You put in a lot of work to vend at motorcycle events. So, it is important to maximize your sales. Here are two common questions about how to vend at motorcycle rallies we get: 1. How do I get more visitors to my booth/tent at rallies?2. What are some tips to generate more sales at
Increase Sales at Rallies Read More »
Depending on your type of business and other factors, there is one B2B expo that you can’t miss. It is the AIMExpo (American International Motorcycle Expo). Notably, the Expo is produced by the Motorcycle Industry Council. And the 2025 Expo will be held in Las Vegas on February 5 to 7. This is the largest
Below is a list of the top 10 motorcycle rallies in the US. Next, these rallies are not included based solely on attendance. That said, there are not many rallies with higher attendance than the lowest listed (Biketoberfest with 125,000 attendees). Instead, there are various other factors used, including the following: 1. Sturgis Motorcycle RallyLocation:
Top Motorcycle Rallies Read More »
First, in many circumstances, you can give away a free product or service on your motorcycle site and get more marketing value than the free product or service is worth. This is a basic overview of the zero-price effect. In standard economic and marketing laws, your target audience will choose the option with the most benefit
Knowing general motorcycle safety statistics helps you understand bikers because you understand the challenges they face. In addition, you must know how to market your motorcycle company. Also, knowing the history of the biker will, in part, determine your company’s online success. If you sell products related to motorcycle safety, you must know the riders’ challenges
Rider Safety & Marketing Read More »
Like most motorcycle website owners or marketing people, you’ve invested a lot of time, effort, and money to get your site going. So, it can be stressful when you’re only getting a slow trickle of sales. However, the information below can help you increase your sales. Here are two common questions we get from online
The demographics of riders have changed. In our article on the history of bikers, we discuss some reasons for this. Noteworthy is that the biker’s mystique has influenced the demographic of riders. One reason is that it has increased the number of riders. Harley Mystique & Demographics Another reason for the change in rider demographics is
Rider Demographics Read More »
Core web vitals (CWVs) are the factors that Google uses to help judge your motorcycle website’s user experience (UX). Importantly, UX is one SEO factor that determines how your site ranks. There are many reasons why you’re not getting the sales you need. One way to improve your sales is by addressing any Core Web Vitals issues,
What’s your paid social media holiday marketing plan for your motorcycle company? Below are some holiday sales ad strategies that often make the difference between a profit and a loss. First, you or your social media marketer must know your biker target audience. Your social audience and website tools can help in this area. Importantly, it is better if
Paid Holiday Marketing Read More »
