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To write better content, check out these two articles: “History of the Biker” and “Overview of Motorcycle Marketing.”

Rider Safety & Marketing

Knowing general motorcycle safety statistics helps you understand bikers because you understand the challenges they face. In addition, you must know how to market your motorcycle company. Also, knowing the history of the biker will, in part, determine your company’s online success. If you sell products related to motorcycle safety, you must know the riders’ challenges […]

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Rider Demographics

The demographics of riders have changed. In our article on the history of bikers, we discuss some reasons for this. Noteworthy is that the biker’s mystique has influenced the demographic of riders. One reason is that it has increased the number of riders. Harley Mystique & Demographics Another reason for the change in rider demographics is

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Black Hat vs White Hat

You’ve probably heard of the terms black hat and white hat relating to different search engine optimization (SEO) approaches. Here’s the bottom line early – black hat SEO techniques will hurt or destroy your motorcycle website’s rankings. Below is more info on black hat vs white hat SEO and your site So, where did these terms

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Website Crawl Budget

Is Google able to crawl all of your motorcycle site’s pages? The pages Google can’t crawl will never appear in search results. What Is a Crawl Budget? The time and resources Google allocates for crawling a website are the site’s crawl budget. Crawl Budget & SEO Now, if your website has more pages than your

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Avoid Drops in Rankings

“My motorcycle website just dropped off the face of Google’s SEO rankings results.” When this happens, your business’s owner and SEO marketer are in trouble. And this is understandable. The implications can be huge whether your online sales are 20% or 100% of your business’s revenue. Often, this means you lay off employees, or your company

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A/B Testing

With A/B testing, you can increase the performance of your online assets by 5%, 10%, and often higher percentages. Your company must have solid marketing expertise to achieve these noted percentages. One notable item is that you will get better marketing from riders vs. passengers. The percentage increase for companies historically without marketing experts can be much

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Online Marketing Stats

If you want to survive or expand, excellence in all aspects of your online business is a must. Below are some invaluable biker site marketing statistics. They highlight how critical it is to deliver excellence in your online business.  Website Design Statistics Here are some statistics showing the importance of having a quality motorcycle website

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Rider vs. Passenger Marketing

First, there’s a big difference between motorcycle riders’ and passengers’ marketing skills. Having a motorcycle website and search engine services expert who rides is indispensable. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any biker website’s marketing person whose content your audience sees.

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Featured Snippet for Merkel Motorcycle Search Result

Featured Snippet

What is the search engine result listed above the organic Google search results? These are featured snippets, and Google added them in 2014. Notably, they can bring a lot of value to your motorcycle website. Next, featured snippets are also called “answer boxes“ since they aim to deliver searchers’ “answers” quickly. Another term used for a

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History of the Biker

You must have solid motorcycle-world knowledge for good marketing. Your marketing person’s efforts are the link between your motorcycle website and your target audience. As a result, your internet marketing and biker world experts must have both. Below is an article explaining the history of the term “biker.” Let me start with information on the term “biker.”

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