To write better content, check out these two articles: “History of the Biker” and “Overview of Motorcycle Marketing.”
The better you understand motorcycle safety statistics, the more you know bikers, and the better you can market to them. Read the “Hurt Report,” the most comprehensive and cited safety study done…
Rider Safety & Marketing Read More »
When you shoot an arrow, you need to identify the target. The same goes for marketing; before you put time, money, and effort into your marketing, you must know your target audience. Here’s information on how Harley and their history have impacted rider demographics…
Rider Demographics Read More »
What are Black Hat and White Hat SEO? Here’s the bottom line: early on, Black hat SEO techniques will hurt or destroy your motorcycle website’s rankings. White hat SEO is the ethical approach of following Google’s SEO rules…
Black Hat vs White Hat Read More »
What is the Google crawl budget? Here’s how it potentially affects your SEO rankings…
Website Crawl Budget Read More »
Here’s how to avoid huge drops in your SEO rankings. Some ways to avoid finding your site has fallen out of Google’s rankings include avoiding “black hat” SEO techniques and having regular SEO work on your website…
Avoid Drops in Rankings Read More »
A/B testing can help you increase the performance of your online assets by 5%, 10%, and often higher percentages! Here’s a definition of A/B testing and how to set it up. Next, A/B testing gives you data about what is and isn’t working so you can change marketing strategies based on facts…
If you aren’t familiar with online marketing statistics, these will show you how numerous areas of your marketing are so important and why to improve them. Included are statistics on site design, search engines, website speed, customer services, social media, mobile, and free shipping…
Online Marketing Stats Read More »
There’s a big difference between motorcycle riders’ and passengers’ marketing skills. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any website’s marketing…
Rider vs. Passenger Marketing Read More »
The featured snippet is the search engine result listed above the organic Google search results. And they can bring a lot of value to your motorcycle website. Learn what they are, the different types, their structure, and how to earn the spots…
Having solid biker-world knowledge helps your marketing. Knowing more about bikers helps you better interact with them, including selling to them. Here’s a good overview of the biker’s history, including the “birthplace of the American biker, “rallies, the movie Easyriders, the early-2000s Harley boom, HD buyback, and changes in rider demographics…
History of the Biker Read More »
