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Motorcycle Instagram Marketing

Instagram marketing can be effective for your motorcycle company. For instance, it can help promote your biker website, build your brand, and increase sales. But there’s much to understand before choosing Instagram (IG) to market your company. And the skills of your biker social manager matter. They can be the difference between making good money or losing big money.

For instance, Instagram marketing is effective only for specific demographics, niches, and products. Understanding when Instagram is effective is crucial to your bottom line.

As you know, Instagram is not the largest social media site. Instead, Facebook is the largest. But Instagram is still huge. Although statistics vary, here are some rough estimates of Instagram’s traffic:

  1. 2 billion active users each month
  2. 500 million users every day
  3. 30 minutes per day is the average amount of time on Instagram.
  4. Almost 70% of Instagram’s audience is under 35 years old.

So the number of users is there. However, the numbers alone don’t make Instagram marketing the best social media platform for all motorcycle sites.

Biker Social Media Demographics

Next, you will learn more about Instagram demographics. However, for this marketing article, I will use the age demographic. Specifically, I chose age to note the importance of knowing your biker’s target audience. For instance, let’s say your motorcycle company sells bi-focal biker sunglasses, or you sell Gold Wing touring accessories.

Based on age, Instagram marketing might not be the best strategy for your motorcycle company. These products are more popular with bikers over 35, and as you read, 70% of Instagram’s users are under 35.

There are many other demographics and engagement data for IG to factor in. But the point is that your biker company must know its target audience. For instance, based solely on age, Facebook marketing might be a better option for the above products. This is because Facebook has a much higher percentage of people over 35 years old.

It is critical to select the right platform when advertising. Without knowing your target audience, your ads conversion rate to sales will be lower. And this means there will be a lot of wasted money.

Motorcycle Instagram Management

Effective Biker Instagram Marketing

Let’s say your motorcycle rider target audience has been dialed in. And that the best platform for your biker company is Instagram marketing. How can social media marketers effectively create posts for your motorcycle website?

Here are some of the criteria an Instagram expert must have:

  • Expert knowledge of how Instagram works.
  • Expert-level Instagram ad platform knowledge
  • Solid marketing expertise
  • Motorcycle product knowledge
  • Motorcycle industry expertise
  • Understanding of the biker world
  • Riding experience
  • Biker business marketing expertise

Next, let’s say the IG marketer doesn’t have one of these areas of expertise. If this is the case, your IG marketing won’t be as effective. And without much thought, you can understand why. The ads will not look or read well.

Optimizing Biker Instagram Profiles

Below are some ideas to help you improve the effectiveness of your biker company’s Instagram marketing. Note that there are a lot of details and tips for IG. But I won’t go into a lot of details to keep this social article at a reasonable length.

  • Use an IG business account since they have more features than personal accounts. For instance, you get Instagram Insights, which lets your IG marketer know what is and isn’t working. This allows them to update and improve your marketing strategies and ads.
  • Make sure to fill out the entire Instagram profile. Cutting corners won’t work. Plus, your biker audience will see your IG profile the most.
  • Your Instagram page should contain all contact information. You want communication, and it will often result in sales.
  • There should be an optimized description. And it should focus on the motorcycle company and its products.
  • Select the most relevant hashtags to include in your profile.
  • Always use your brand’s hashtag(s). For instance, Revolution’s brand hashtag could be #revolutionmarketing.
  • Use your logo for your Instagram profile picture. This helps people quickly and easily recognize your motorcycle company’s IG account. It helps both in general and when your biker audience is doing searches for your company.

Importantly, there is value in receiving complaints. It lets your motorcycle company know problems exist so they can be fixed. Subsequently, complaints help your company constantly improve.

Creating Successful Instagram Posts

Here are some tips to make your IG marketing successful:

  • Your content posting strategy should always focus on the end user. One topic that isn’t been posted enough is excellent customer service. Using this topic is of enormous value because 90% of Americans use customer service to decide whether or not to do business with a company (Microsoft.com).
  • And the style and content variations help improve your biker Instagram page’s engagement.
  • Research the most effective time to post on IG for your niche.
  • Use calls to action (CTA).
  •  Instagram is visual, so creating solid images to market your motorcycle company’s content is key. Your images can’t be too busy, and contrast will make your ad stand out.
  •  Some color combinations and graphics can’t be used in the motorcycle world. Contact us if you don’t immediately know why. This way, your motorcycle ads won’t need to be recreated.
  •  A limited amount of text on each image is more effective for promotions. Most viewers only glance at an image, so short, compelling captions work best.
  • Put clickable hashtags in each post. Although IG allows up to 30 hashtags, many can look like spam. Instead, a good tip for Instagram posts is to use ten clickable hashtags.
  • Use hashtags that vary. Note that this will get more views of your motorcycle company’s IG posts.
  • Your hashtags must be relevant to your posts. And the focus should be on your biker product or service.
  •  Another tip is always to use a branding tag.
  • Use Instagram Stories.
  • Include reels in your Instagram strategy. Videos are a great way to showcase your biker company, motorcycle products, etc. Plus, it adds a different style of post.
  • Include live videos to have a well-rounded IG strategy.
  • An Instagram marketer can successfully promote your motorcycle company by using ads. But if your IG person isn’t an expert in IG marketing, a lot of money can be wasted.
  •  When a follower asks questions or makes statements, interact with them. You do this to help create an affinity between bikers and your motorcycle company.
  • Instagram Shops can be worthwhile for an e-commerce biker company.
  • Influencer marketing on IG can help your motorcycle company with branding and sales.

Finally, there’s much more to know about correctly marketing a motorcycle company on IG. And if you need help, Revolution Marketing has the expert marketing skills and biker background to make your IG successful.

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