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Motorcycle Site Keyword Research

Why is keyword research crucial for your motorcycle site’s success? This analogy gives you the answer. Before you shoot an arrow, you must identify your target. Just like before optimizing your site, you must know what keywords to target/shoot at when creating biker website content. Note Revolution Motorcycle Marketing agency uses the terms keywords and keyphrases interchangeably.

What Is Website Keyword Research?

First, a good definition of keyword research is that it is the process of finding and analyzing terms to use on your website, other online assets, and marketing material. The critical key phrases are those utilized by prospective customers when searching for products or services similar to yours. Moreover, keyword research lets you learn which phrases best convert into sales.

Another reason keyword research is essential to your online marketing is for optimization. However, there are items to complete before your motorcycle site SEO expert can begin. One item is that you need to see how your website currently ranks. This can be accomplished by doing a content audit for your motorcycle site.

Also, you want to A/B test your content to get data about the keyphrases that convert the best. Importantly, you must know what phrases are and aren’t working successfully. This can be done by looking at your biker website’s tools and other online assets.

Motorcycle Keyword Research

Free Keyword Research Tools

Below are some free web tools to help you know more about keywords and rider demographics:

  • Google Analytics
  • Google Keyword Planner
  • Facebook Insights
  • Facebook Ads Manager

All these tools give you the keyword and rider demographic information you need. Furthermore, they explain how your biker target audience interacts with your website and online assets, such as your biker social media pages, ads, etc.

Biker Website Keyword Strategy Example

Next, to illustrate the need for keyword research, let me use an example company. I will call this a small to mid-sized company, Kickstart Motorcycle Jackets (Kickstart). They specialize in old-school-style men’s leather motorcycle jackets.

Now, the phrase “motorcycle gear” is too broad a keyphrase. And it might surprise you that the phrase “motorcycle jackets” might not be the best fit either. You read that correctly: “Motorcycle jackets” might not be a good phrase to target.

Notably, “motorcycle jackets” can be too broad. This is because Kickstart doesn’t carry many types of motorcycle jackets. For instance, they don’t sell these types of jackets: textile, sport bike, armored, denim, women’s, kids, etc.

Instead, better keyphrases to target would be “men’s leather motorcycle jackets,” “old school biker jackets,” etc. Ranking high for these phrases would get Kickstart a lot of the traffic it needs. This is what they sell and what their target audience uses to search for their jackets.

Also, these longer phrases are less competitive. Larger companies with bigger budgets are targeting the most competitive phrases. Consequently, with the right SEO content on your motorcycle site, Kickstart’s site can rank well and generate solid revenue. In addition, if Kickstart wants to use paid advertising, these more specific phrases are less expensive to target.

Now, the following is a rough estimate. Let’s use Google advertising for your motorcycle website as an example. The cost per conversion of visitors to sales for “motorcycle jackets” would be three to five times higher than for “men’s leather motorcycle jackets” or “old school biker jackets.” Even if it is just three times the amount, that is huge on your company’s bottom line.

Best Keywords for Your Biker Site

Yes, the above might sound a little confusing. And choosing the best keyphrases to target is complex. And after keywords are identified to target, the above traffic and research tools are beneficial.

Finally, Revolution Revolution Motorcycle Marketing agencycan do the audit, keyword research, and create optimized website content. With our search engine experts, we will get you the traffic you need.

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