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One recommended article is “Motorcycle Marketing Overview,” which helps show the importance of various marketing aspects. And the “History of the Biker & Marketing” enables you to write more engaging content.

Sturgis Vending Info

First, the 2024 Sturgis Motorcycle Rally will be held from August 2 to 11. On average, 500,000 riders attend each year, making it the largest biker rally in the US. Notably, in 2015, 700,00 riders participated in the 75th annual Sturgis Rally. With the above numbers, this is a great rally to sell at. Next, […]

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Increase Sales at Rallies

You put in a lot of work to vend at motorcycle events. So, it is important to maximize your sales. Here are two common questions about how to vend at motorcycle rallies we get: 1. How do I get more visitors to my booth/tent at rallies?2. What are some tips to generate more sales at

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AIM Expo

Depending on your type of business and other factors, there is one B2B expo that you can’t miss. It is the AIMExpo (American International Motorcycle Expo). Notably, the Expo is produced by the Motorcycle Industry Council. And the 2025 Expo will be held in Las Vegas on February 5 to 7. This is the largest

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Top Motorcycle Rallies

Below is a list of the top 10 motorcycle rallies in the US. Next, these rallies are not included based solely on attendance. That said, there are not many rallies with higher attendance than the lowest listed (Biketoberfest with 125,000 attendees). Instead, there are various other factors used, including the following: 1. Sturgis Motorcycle RallyLocation:

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Zero-Price Effect

First, in many circumstances, you can give away a free product or service on your motorcycle site and get more marketing value than the free product or service is worth. This is a basic overview of the zero-price effect. In standard economic and marketing laws, your target audience will choose the option with the most benefit

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Rider Safety & Marketing

Knowing general motorcycle safety statistics helps you understand bikers because you understand the challenges they face. In addition, you must know how to market your motorcycle company. Also, knowing the history of the biker will, in part, determine your company’s online success. If you sell products related to motorcycle safety, you must know the riders’ challenges

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Why No Sales?

Like most motorcycle website owners or marketing people, you’ve invested a lot of time, effort, and money to get your site going. So, it can be stressful when you’re only getting a slow trickle of sales. However, the information below can help you increase your sales. Here are two common questions we get from online

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Rider Demographics

The demographics of riders have changed. In our article on the history of bikers, we discuss some reasons for this. Noteworthy is that the biker’s mystique has influenced the demographic of riders. One reason is that it has increased the number of riders. Harley Mystique & Demographics Another reason for the change in rider demographics is

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Paid Holiday Marketing

What’s your paid social media holiday marketing plan for your motorcycle company? Below are some holiday sales ad strategies that often make the difference between a profit and a loss. First, you or your social media marketer must know your biker target audience. Your social audience and website tools can help in this area.  Importantly, it is better if

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Website Security

All motorcycle websites and online assets are vulnerable to malware or hacking to some extent. This article will help you secure your online assets, devices, and website. The security checklist below includes steps and tips to help improve your company’s security. Note that this list of security tips is tailored to motorcycle company owners and employees.

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