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One recommended article is “Marketing Overview.”  And the “History of the Biker” enables you to write more engaging content.

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Google Declared a Monopoly

On August 5, 2024, a federal judge ruled that Google is a monopoly and violates the Sherman Act (section 2), which prohibits monopolies. It was noted that Google has both monopolized advertising and search. Here are a few reasons pointed out in the case: This decision implies that it paves the way for other tech […]

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Lessons from Easyriders

Several marketing lessons were learned from the fall of Easyriders and their magazines, Rodeos, and Shows. Here’s an overview of Paisano Publications, the found or Easyriders, the decline of the company, bad marketing decisions, and why the new owners failed…

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Increase Sales at Rallies

This article includes different ways to increase your sales at motorcycle rallies. We detail some marketing items that work and don’t work, as well as some tips on how to increase your sales. Importantly, it is easier to sell to people in person. Included are ways to get more people to your rally booth…

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AIM Expo

The AIMExpo (American International Motorcycle Expo) is North America’s largest motorcycle and powersports industry tradeshow. It is only open to manufacturers, distributors, dealers, industry professionals, and brands. The media and influencers are also welcome. But if you meet the criteria, this is the B2B event you can’t miss…

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Top Motorcycle Rallies

List of the top 10 motorcycle rallies in the US – Knowing the largest rallies helps you better understand the bikers and the motorcycle world. Subsequently, it enables you to learn how to better market to bikers. It also lets you know which rallies might be the best for you to vend at…

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Zero-Price Effect

Often, you can give away a free product or service and get more marketing value than the free item is worth. This is an overview of the Zero-Price Effect. However, this effect cannot happen when the cost of getting the free product is high…

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Why No Sales?

Even with a lot of time, effort, and money, some sites don’t get the expected traffic. There are several reasons why you aren’t getting sales. It could be your product or not understanding the buyer’s journey, marketing funnel, marketing “rule of 7,” timing, or target audience…

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Rider Demographics

When you shoot an arrow, you need to identify the target. The same goes for marketing; before you put time, money, and effort into your marketing, you must know your target audience. Here’s information on how Harley and their history have impacted rider demographics…

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