One recommended article is “Marketing Overview.” And the “History of the Biker” enables you to write more engaging content.
Learn about the basics of marketing any type of business, especially a motorcycle business. Here’s a definition of, an overview of the 4 Ps of marketing, the various tools used, and some strategies for you to use…
Marketing Overview Read More »
On August 5, 2024, a federal judge ruled that Google is a monopoly and violates the Sherman Act (section 2), which prohibits monopolies. It was noted that Google has both monopolized advertising and search. Here are a few reasons pointed out in the case: This decision implies that it paves the way for other tech
Google Declared a Monopoly Read More »
This article includes different ways to increase your sales at motorcycle rallies. We detail some marketing items that work and don’t work, as well as some tips on how to increase your sales. Importantly, it is easier to sell to people in person. Included are ways to get more people to your rally booth…
Increase Sales at Rallies Read More »
URL redirects can help or hurt your SEO. Learn what redirects are, the types, and how they can impact your motorcycle site’s SEO…
Paid social media holiday marketing is complex. Here are some things to do and not to do, as well as why. Your audience must already be aware of and interested in your product before doing holiday advertising. If they aren’t, you might be unpleasantly surprised with the results…
Paid Holiday Marketing Read More »
32 million US Facebook accounts are hacked each year, which is about 14% of all accounts. How does your Facebook account or business page get hacked? Learn the causes of the hacks and how to avoid them…
Marketing is your company’s revenue stream’s “fuel” and what keeps it going. If you cut your marketing budget, your sales will soon drop. You simply can’t cut your budget for your website, SEO, social media, newsletters, advertising, etc. These all play a critical role in generating your website’s revenue…
Don’t Cut Marketing Read More »
Having solid biker-world knowledge helps your marketing. Knowing more about bikers helps you better interact with them, including selling to them. Here’s a good overview of the biker’s history, including the “birthplace of the American biker, “rallies, the movie Easyriders, the early-2000s Harley boom, HD buyback, and changes in rider demographics…
History of the Biker Read More »
Quality customer service can significantly impact the revenue of your motorcycle website. But it is often not considered or neglected. Here are some statistics and examples of whether you have good or bad customer service…
Customer Service Impact Read More »
Increase your motorcycle website’s sales while spending less money! Yes, there is a way to do this. And it is by giving customers such an excellent experience that they become lifetime customers…
New vs. Repeat Customers Read More »
