There are ways to increase sales on your motorcycle website while spending less money! One way is to focus more on reselling to previous customers. Another way to do this is to have your marketing company focus on your site’s customer service experience.
Lifetime Customer Example
In another blog article, I explained how Ray-Ban’s excellent customer service made me a lifetime, repeat customer. They brought value through customer service. I’d still buy Ray-Bans even if their price were 10-15% more than other motorcycle sunglasses sites. Many bikers will do the same.
As you can read in that article, I’m shopping by value, not price. And if your motorcycle site can do the same, it will significantly impact your company’s bottom line.
New vs. Existing Customers Stats
We have an article listing online marketing stats for online businesses. Whether you are an expert or just learning marketing basics for your motorcycle business, these new vs. existing customer statistics are of huge value:
- The probability of closing a sale with a prospect is 5-20%. However, your probability of selling to an existing customer is 60-70% (Invespcro.com).
- It will cost you 6x-7x more to sell to a prospect in your target audience of riders vs. an existing customer (HubSpot.com).
- Keeping 5% more of your customers can increase your profits by 25% to 95% (SmallBizTrends.com).
- Almost two-thirds of motorcycle companies’ sales come from existing customers (Invesprco.com).
- Your loyal biker company’s customers spend 67% more than new customers (Thanx.com).
- 90% of your motorcycle target audience say their customer experience determines whether they are repeat customers (Microsoft.com).
The cost of acquiring repeat customers is significantly less than that of acquiring new customers. In addition, repeat customers buy more often and make more purchases overall.
Next, improving your motorcycle company’s customer service can significantly increase sales, conversion rates, and the bottom line. A/B testing your customer service will help you determine what works best. Further, what happens after your target audience clicks buy matters. If your biker site’s design is user-friendly, this will make you even more money!
Finally, there is more search engine & marketing information on our blog for motorcycle companies.
