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Steve Flores

Steve has been with Revolution Marketing since 2005. He has exclusively focused on providing top-shelf web and search marketing in the motorcycle world. Also, he rides a salvage yard HD bobber, likes going to rallies, and is involved in the motorcycle community.

Google Algorithm Changes

Google Algorithm Changes

Google Search Algorithm Changes Waking up and finding your biker website’s search rankings have dropped is a bad way to start your day. But, when your site drops by a few pages, it is a wreck. One reason your website drops in rankings can be a major change in Google’s search algorithm. Over the years, […]

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Lookalike Audiences

Social Media Lookalike Audiences Lookalike audiences bring a lot of value to your bottom line. Your motorcycle company’s return on ad spend/ROAS is one thing that will determine the success or failure of your ad campaign. Using social media lookalike audiences, like Facebook (FB) or Instagram (IG), is one way to expand your biker target audience and

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Facebook Hacker

Facebook Hacks

Hacked Facebooks There is a real risk of your motorcycle company’s Facebook (FB) getting hacked. One day in 2021, over 530 million Facebook users worldwide had their accounts breached when their credentials were published. Of the 530 million accounts hacked, 32 million were US Facebook accounts. Notably, there are about 230 million Facebook accounts in

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Facebook Ads vs. Google Ads

Facebook vs. Google Ads

Motorcycle Facebook Ads vs. Google Ads Both Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. However, Revolution Marketing consultants often gets the question, “When is it best to advertise on Facebook vs. Google?” First, Facebook ads help users find your biker business. This happens because Facebook’s algorithm knows

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