Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. “When is it best to advertise on Facebook vs. Google?” And the answer is it depends on your goals. Learn when to use Facebook and Google ads…
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Several marketing lessons were learned from the fall of Easyriders and their magazines, Rodeos, and Shows. Here’s an overview of Paisano Publications, the found or Easyriders, the decline of the company, bad marketing decisions, and why the new owners failed…
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The AIMExpo (American International Motorcycle Expo) is North America’s largest motorcycle and powersports industry tradeshow. It is only open to manufacturers, distributors, dealers, industry professionals, and brands. The media and influencers are also welcome. But if you meet the criteria, this is the B2B event you can’t miss…
List of the best venues in Sturgis for vendors. Also some tips on how to determine a venue or other location is a good vending location at the 2024 Sturgis Motorcycle Rally…
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Google uses the mobile version of your site to rank both your mobile and desktop versions of your site. Here you can learn what mobile-first is and how it significantly impacts your website’s SEO, traffic, and sales…
Google’s Mobile-First Read More »
Often, you can give away a free product or service and get more marketing value than the free item is worth. This is an overview of the Zero-Price Effect. However, this effect cannot happen when the cost of getting the free product is high…
When you shoot an arrow, you need to identify the target. The same goes for marketing; before you put time, money, and effort into your marketing, you must know your target audience. Here’s information on how Harley and their history have impacted rider demographics…
Rider Demographics Read More »
Your site’s total dropping out of search results is possible using sketchy SEO techniques. The reason is that Google’s search algorithm has made major changes to penalize websites that try to manipulate Google’s results. Here is what an algorithm is. And also, here’s a list of the largest Google algorithm changes…
Google Algorithm Changes Read More »
All motorcycle websites and online assets are vulnerable to malware or hacking. This security checklist includes steps and tips to help improve your company’s security…
The better you understand motorcycle safety statistics, the more you know bikers, and the better you can market to them. Read the “Hurt Report,” the most comprehensive and cited safety study done…
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