Two featured articles are “Rider vs. Passenger Marketing Skills” and “Rider Demographics.”
Even with a lot of time, effort, and money, some sites don’t get the expected traffic. There are several reasons why you aren’t getting sales. It could be your product or not understanding the buyer’s journey, marketing funnel, marketing “rule of 7,” timing, or target audience…
When you shoot an arrow, you need to identify the target. The same goes for marketing; before you put time, money, and effort into your marketing, you must know your target audience. Here’s information on how Harley and their history have impacted rider demographics…
Rider Demographics Read More »
Paid social media holiday marketing is complex. Here are some things to do and not to do, as well as why. Your audience must already be aware of and interested in your product before doing holiday advertising. If they aren’t, you might be unpleasantly surprised with the results…
Paid Holiday Marketing Read More »
Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. “When is it best to advertise on Facebook vs. Google?” And the answer is it depends on your goals. Learn when to use Facebook and Google ads…
Facebook vs. Google Ads Read More »
Lookalike (LAL) audiences can be extremely valuable to your bottom line. They help you identify the best target audience for your company. And companies can accomplish this by evaluating tons of data from Facebook. Here’s more about a LAL audience, their value, and how to create them…
Lookalike Audiences Read More »
32 million US Facebook accounts are hacked each year, which is about 14% of all accounts. How does your Facebook account or business page get hacked? Learn the causes of the hacks and how to avoid them…
A/B testing can help you increase the performance of your online assets by 5%, 10%, and often higher percentages! Here’s a definition of A/B testing and how to set it up. Next, A/B testing gives you data about what is and isn’t working so you can change marketing strategies based on facts…
There’s a big difference between motorcycle riders’ and passengers’ marketing skills. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any website’s marketing…
Rider vs. Passenger Marketing Read More »
