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Two featured articles are “Rider vs. Passenger Marketing Skills” and “Rider Demographics.”

Why No Sales?

Like most motorcycle website owners or marketing people, you’ve invested a lot of time, effort, and money to get your site going. So, it can be stressful when you’re only getting a slow trickle of sales. However, the information below can help you increase your sales. Here are two common questions we get from online […]

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Rider Demographics

The demographics of riders have changed. In our article on the history of bikers, we discuss some reasons for this. Noteworthy is that the biker’s mystique has influenced the demographic of riders. One reason is that it has increased the number of riders. Harley Mystique & Demographics Another reason for the change in rider demographics is

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Paid Holiday Marketing

What’s your paid social media holiday marketing plan for your motorcycle company? Below are some holiday sales ad strategies that often make the difference between a profit and a loss. First, you or your social media marketer must know your biker target audience. Your social audience and website tools can help in this area.  Importantly, it is better if

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Facebook vs. Google Ads

Both Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. However, Revolution Marketing consultants often gets the question, “When is it best to advertise on Facebook vs. Google?” First, Facebook ads help users find your biker business. This happens because Facebook’s algorithm knows what people are interested in and

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Lookalike Audiences

Lookalike audiences bring a lot of value to your bottom line. Your motorcycle company’s return on ad spend/ROAS is one item that can determine the success or failure of your ad campaign. Using social media lookalike audiences, like Facebook (FB) or Instagram (IG), is one way to expand your target audience and help achieve your ad’s campaign

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Facebook Hacks

There is a real risk of your motorcycle company’s Facebook (FB) getting hacked. One day in 2021, over 530 million Facebook users worldwide had their accounts breached when their credentials were published. Of the 530 million accounts hacked, 32 million were US Facebook accounts. Notably, there are about 230 million Facebook accounts in the US.

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A/B Testing

With A/B testing, you can increase the performance of your online assets by 5%, 10%, and often higher percentages. Your company must have solid marketing expertise to achieve these noted percentages. One notable item is that you will get better marketing from riders vs. passengers. The percentage increase for companies historically without marketing experts can be much

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Rider vs. Passenger Marketing

First, there’s a big difference between motorcycle riders’ and passengers’ marketing skills. Having a motorcycle website and search engine services expert who rides is indispensable. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any biker website’s marketing person whose content your audience sees.

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