Motorcycle Website SEO

How much revenue would your company generate from expert motorcycle website SEO (search engine optimization)? Better yet, how much money are you losing by not having your biker site rank well? Of course, the answer depends on many factors. But after a year with a quality search engine agency doing motorcycle SEO on your website, you can increase your website’s revenue by 10% to 150%.

The following statistics show how important it is to have the best SEO for your motorcycle company’s site:

• According to BrightEdge, 68% of online sessions start with a search engine.
• Also, BrightEdge has found that 53.3% of all internet traffic comes from organic searches.

These website marketing statistics are huge and show you must have quality motorcycle SEO.

Next, Revolution Motorcycle Marketing agency can drastically improve your search engine rankings. We are THE best motorcycle world search engine optimization (SEO) agency. Yes, this is a bold statement about our company’s SEO services. But the below explains why our search experts outperform others.

First, here are some common questions we answer about search engine optimization marketing:

• “How do I get more website traffic to my motorcycle site?”
• “How do I get my biker site to rank higher in Google results?”

Definition of SEO

A good definition of search engine optimization (SEO) is that it improves a website to increase its rankings for desired key phrases in search results.

In the following information, I focus on the three types of SEO and describe how to do search optimization and the latest techniques for motorcycle companies. I also focus on Google SEO because it gets around 90% of internet searches. But in a future search optimization marketing article, I’ll go over how to do SEO for other search engines. Later, I’ll also discuss search optimization strategies for motorcycle websites.

Types of Search Engine Optimization

Below are the three categories of website SEO.

1 – On-Page SEO

First, on-page motorcycle SEO can be defined as the process of optimizing a website’s content so it ranks higher in search results for desired biker-world keywords and keyphrases. Below are some examples of important on-site optimization components:

• SEO title optimization
• Page title optimization
• Usage of H tags
• Optimized site content
• Internal linking structure
• Image optimization
• Keyphrase density

2 – Off-Page SEO

Next, off-page SEO refers to the actions taken off your company’s site to increase your website’s search rankings. Below are some essential areas of off-site optimization for your motorcycle-related site:

• Increasing the number of quality backlinks/inbound links into your site from other biker websites and pages
• Social media marketing
• Influencer marketing
• Fixing off-site link errors going into your motorcycle website
• Guest blogging on other motorcycle-related websites
• Motorcycle forum posts
• Content marketing

3 – Technical SEO

Third, a good definition of technical motorcycle SEO is that it improves the technical aspects of your biker website. The goal is to meet the requirements of search engines to improve your site’s rankings and visitor engagement. Below are some elements/types of technical search engine optimization:

• Site speed
• Having a mobile-friendly website
• XML site maps
• Finding and fixing/improving site crawling and indexing issues
• Secured site/SSL
• Fixing duplicate content problems
• Minimizing the Java script
• Responsive motorcycle website design
• Compressing images
• Asynchronous page loading
• Adding structured data

Notably, if an expert marketing agency correctly performs all these elements of SEO, your motorcycle site will get better rankings and more traffic.

Biker Website SEO Techniques

So, how do you start optimizing your biker website? First, a great, free tool to start learning about your traffic and SEO is Google Analytics. Specifically, this tool gives web & search experts the data they need to determine which key phrases are performing and which are not.

In addition to utilizing the traffic tools, you or your search marketing agency must identify your target audience. After all, if your motorcycle website’s content attracts the wrong people, it doesn’t matter how well it comes up in search results. Another crucial step in motorcycle site SEO is keyword research, and this lets your biker search consultant know which phrases to potentially target.

You also need to AB test website elements, which will give you additional data. In addition, using the MVP decision approach, which uses data to make further decisions, helps you make informed decisions and strategies.

After completing the above three steps, you or your search engine specialist can formulate a new data-based strategy. Importantly, this helps to lower or eliminate the amount of guessing in your marketing strategy. Again, you are establishing a new strategy based on facts.

Our Motorcycle SEO Marketing Background

Finally, I explain why Revolution’s SEO professionals are THE search engine optimization experts for motorcycle sites. There are several reasons:

• We are experts in all aspects of motorcycle SEO and web marketing.
• For over 19 years, we’ve focused exclusively on providing SEO for motorcycle companies’ sites and rallies.
• We know the motorcycle world because we live in it: our social lives revolve around motorcycles, we go to biker events, we’ve been involved in the motorcycle community for 19 years, etc.
• We’ve ridden bikes for decades.

Notably, we are the only search optimization agency with all the above items. And just like you don’t take your Harley to a Kia mechanic, you shouldn’t have your motorcycle site worked on by a generalist SEO agency. Also, a website marketing consultant needs all the above items to write quality, optimized content for bikers. Again, once your site comes up, your target audience needs to like what they read and see.

Skills to Optimize Biker Site Content

Your motorcycle website will only get the best rankings with top SEO skills and techniques. The reason is the content will read awkwardly if a web & search engine expert doesn’t know about the biker world.

Another important qualification is that your consultant must ride. Without your marketing people’s riding experience, your website’s content will reflect this. As you know, and it makes sense, many people don’t want to buy from a company that doesn’t know how to use their products.

Even a desk jockey in the biker industry with SEO skills and the latest techniques doesn’t cut it. Again, the content will sound awkward. And, with poor content, many of your site’s visitors will quickly leave, and so will your sales.

Imagine how their article about riding to Sturgis would read, or how their supposed road test of a biker product would sound. The content may be okay, but it won’t sound great. Mediocre content will make your target audience leave, lower your revenue, and negatively impact your brand.

Finally, Revolution can and will deliver top-shelf results because of our expert SEO & biker background. Subsequently, once riders get to your site faster, they will get quality, convincing content.