Motorcycle Website SEO
Be Seen When Riders Search for Products Like Yours
How much more money would your company make from expert motorcycle website SEO (search engine optimization)? Better yet, how much money are you losing by not having your site rank well?
Of course, the answer depends on many things. But after a year with a quality search engine agency, you can increase your motorcycle site’s revenue by 10% to over 100%.
The following statistic shows how important it is to have a quality SEO consultant:
* 68% of online sessions start with a search engine (BrightEdge).
Here are some common questions we get about search engine marketing:
- “How do I get more website traffic to my site?”
- “How do I get my site to rank higher in Google results?
Definition of SEO
Here’s a good definition of search engine optimization/SEO – it is a process that improves your website’s rankings for important phrases in search results.
In the following article, I focus on the three types of motorcycle website SEO. Below each type, I list some of the elements you need to accomplish each type of optimization.
Note that this article focuses on Google SEO because it gets around 90% of searches. However, I’ll review how to do motorcycle SEO for other search engines in a future article and then discuss more optimization strategies later.
Types of Search Engine Optimization
Below are the three categories of website optimization:
1 – On-Page SEO
First, on-page SEO can be defined as optimizing a website’s content for valuable keyphrases. Below are some examples of on-site components:
- SEO title optimization
- Page title optimization
- Usage of H tags
- Optimized site content
- Internal linking structure
- Image optimization
- Keyphrase density
2 – Off-Page SEO
Next, off-page SEO refers to the actions taken off your company’s site to increase your rankings.
Below are some important areas of off-site optimization:
- Increasing the number of quality inbound links from other biker websites
- Social media marketing
- Influencer marketing
- Fixing link errors on other sites going into your site
- Guest blogging on other motorcycle-related websites
- Forum posts
- Content marketing
* 53.3% of all online traffic comes from organic searches (BrightEdge).
3 – Technical SEO
Third, a definition of technical SEO: it is the process of improving your website’s technical factors to meet search engine requirements.
By doing this, it will improve your rankings. In addition, speeding up your site will improve your users’ experience.
Here are some types of technical search optimization:
- Fast site speed
- Having a mobile-friendly website
- XML site maps
- Finding and improving site crawling and indexing issues
- Secured site/SSL
- Fixing duplicate content
- Minimizing the Java Script
- Having a responsive website design
- Shrinking image file sizes
- Asynchronous page loading
- Adding structured data
Skills & Background to Optimize Websites
Your website will get the best rankings with top SEO skills and techniques. Also, the content will read better if written by a person who knows the biker world.
Another important qualification is that your consultant must ride. Without riding experience, your website’s content will reflect this. As you know, many riders won’t buy from a company that doesn’t know how to use their products.
Even a desk jockey in the biker industry with SEO skills doesn’t cut it. The content will sound awkward and, with poor content, many of your site’s visitors will quickly leave, leading to a significant drop in sales.
Imagine how their article about riding to Sturgis would read. Or think of how their supposed road test of a product would sound.
Their content may be okay, but it won’t sound great. But mediocre content is not convincing. It will also make your target audience leave, lower your revenue, and negatively impact your brand.
Biker Website SEO Techniques
How do you start optimizing your website? First, Google Analytics is a great, free tool for learning about your traffic and SEO. This tool gives web and search consultant the data on your site’s performance.
In addition to using the traffic tools, you or your search marketing agency must identify your target audience. After all, if your motorcycle website’s content attracts the wrong people, it doesn’t matter how well it comes up.
Another crucial step in motorcycle site SEO is keyword research. This lets your search consultant know which phrases to target. You also need to A/B test your website. This will give you additional data.
Then, you should use the MVP decision approach. This website approach uses data to make decisions, which helps you make informed decisions and strategies.
After completing the above steps, you or your search engine specialist can develop a new strategy based on facts. Importantly, this helps to lower or eliminate guessing in your company’s marketing strategy. Again, you are establishing a new strategy based on data.
Our Motorcycle SEO Background
Finally, Revolution’s SEO has expert skills and the background you must have:
- We are experts in all aspects of SEO and web marketing.
- For over 19 years, our agency has focused exclusively on providing SEO for motorcycle companies and rallies.
- We know the biker world because we live in it.
- Our social lives revolve around bikes.
- We go to rallies and events.
- We’ve been involved in the motorcycle community for 19 years.
- Lastly, we’ve ridden for decades.
Notably, we are the only search agency with all the above items. Here’s a good analogy: You don’t take your Harley to a KIA mechanic. Similarly, you shouldn’t have your motorcycle site worked on by a generalist agency.
Also, a website consultant needs all the above items to write quality, optimized content for riders. Again, once your site comes up, your target audience needs to like what they read and see.
Finally, you can learn how to market your motorcycle business on our Marketing Academy blog with expert articles.