Why is technical SEO (search engine optimization) crucial for your motorcycle website?
Imagine if your site’s rankings went from the bottom half of the first page to the top. Yes, quality technical optimization can significantly impact your rankings.
Along with your website’s change in rankings, your revenue would increase. Notably, significant changes in rankings are common if you have an expert in technical SEO.
Plus, technical SEO improves your site’s speed. Below are some statistics on fast websites:
* 82% of consumers say slow websites impact their buying decisions (Unbounce.com).
* 8.9 pages are viewed by the rider when the load time is 2 seconds, but only 3.3 pages are viewed when the page load time is 8 seconds (Section.io).
Other Types of SEO
Before I go into what technical SEO is, here are the two other categories of search engine optimization:
The two types of SEO mentioned above are also very important for your website. After reading this article, you should check the on-page and off-page information.
Technical-SEO Definition
Here’s a good definition of technical SEO: it is the process of improving the technical aspects of your website. It can improve search rankings, site speed, and user experience (UX).
Aspects of Technical SEO
Below are some different items that technical optimization addresses:
- Structured data
- XML sitemaps
- Checking for duplicate content
- Fixing broken links on your site.
- Secure website (SSL/TLS)
- Canonical tags
- Responsive website design
- Clean code (HTML, Java, CSS, etc.)
- Increasing the speed of your motorcycle website.
Fixing Your Site’s Technical Issues
Here’s how to improve your site’s technical performance. To start, use website evaluation tools. After all, you must find the issues before you can fix them.
In addition, these tools give you an overview of your website’s performance. They also help you discover opportunities to improve your SEO on your motorcycle site.
These also include changes in your site’s content. As opportunities are identified, SEO and marketing plans are formulated. Finally, changes can be implemented.
Example of a Motorcycle Site’s Technical SEO
Below is an example of technical optimization from the motorcycle world. Imagine an amazing-looking motorcycle website. And let’s say it has a revolutionary safety product. Next, these products aren’t just amazing but also affordable. Of course, this sounds great!
However, the site has several technical issues with search optimization. Subsequently, it ranks between 30 and 80 in search results for various phrases.
As you can imagine, the company’s revenue is practically zero. But what if the website performs better, but visitors leave quickly because it is too slow?
Again, fixing the technical issues improves rankings, page speed, and time on site. And all of these will help the company’s revenue.
If technical aspects weren’t fixed, the company would go under. The money it had spent on product design, inventory, website development, etc., would be wasted. Plus, riders would miss out on the amazing products. Well, the opposite can happen if the technical issues are fixed.
Notably, technical problems are common. Often, the cause is that designers and developers aren’t search experts.
This is the case even with developers at huge, well-known companies and agencies. And many developers don’t know how to do technical SEO. Others don’t know what changes to look for. Subsequently, the developer is unsure why their site is having problems.
Finally, Revolution can help you with your technical search optimization problems. We can also drastically improve your on-page and off-page SEO.