Learn how to develop quality e-commerce motorcycle websites that engage and convert into sales.
What Are E-Comm Websites?
E-commerce sites are websites designed to enable companies to sell products, services, and digital goods online.
Platform to Build E-Commerce Sites
Revolution Marketing prefers WordPress (WP) for developing new e-commerce biker websites. Importantly, we work across all web platforms, but WordPress is our preferred platform. Note that I mean WordPress plus WooCommerce and other plug-ins when I refer to “WordPress.”
Next, there are many significant reasons to choose the WordPress web platform. Below are just a few of the benefits of building your e-comm site on WordPress:
- Thousands of templates and plug-ins easily add functionality to your e-commerce site. These save you time and money without sacrificing your site’s look or functionality. Unlike some other platforms, WordPress doesn’t create SEO problems.
- WordPress is easy to use and learn, even for your company’s owner. It is easy for people who are just starting to learn about marketing.
- Also, the WordPress platform allows your motorcycle SEO professional to maximize your SEO site’s results.
Notably, many of the most popular web development platforms have code issues that limit your ability to optimize your e-commerce site. Functionally, these code issues cap your site’s potential for search rankings.
Basics Elements of E-Comm
Of course, all website builds have the web design/template/look. There is also content, pages, navigation, the ability to contact customer support, image links to social media sites, the logo, graphics, and other standard features.
And when you build an e-comm site for your business, the following are added:
- Ability to display products in an organized format
- A shopping cart to add motorcycle products to and accept orders.
- Ability to charge tax and accept discounts
- Payment processing system
- Shipping and tracking software
- Inventory management software
- Customer relationship management (CRM) software has been added. It lets your business keep the customer’s basic information, order details, and communications.
Qualifications for E-Comm Builds
Building your e-commerce site with motorcycle-riding web developers and designers is best. And the reason is that they know the biker world and can deliver what your target audience must have to buy from your site.
Non-Riders Creating Biker E-comm Sites
But there are some common issues when they don’t ride. One problem is that the site’s look and content will, at some level, read like a non-rider did the work. That will turn off your visitors and hurt your revenue and branding.
Here is a real-world example. Years ago, we had a client who owned a motorcycle superstore. The primary color used on their e-commerce website was baby blue. This isn’t an ideal color for most riders.
Next, their site had grammatical issues, indicating the content was written by someone who was not proficient in English. For instance, one term used on the site was the foreign “motorbike.”
Furthermore, the models for their product pictures did not appeal to their target audience of riders. For instance, one model was a clean-cut, GQ-looking, 19-year-old pictured in an old-school black biker jacket. But the website creator’s choice of a model was terrible.
Now, each of the above issues is a turnoff for riders. Of course, when you spend a lot of time, effort, and money, the last thing you want is to turn off your target audience. Also, many riders want to buy from companies that know about bikes.
Moreover, it makes sense that people are less likely to buy products from an e-commerce site when content creators clearly don’t understand their products. It simply undermines the target audience’s confidence in product information. Plus, many bikers want to buy American-made products.
Losing Customers from Poor Sites
Before this company became one of our clients, I searched online for chaps. And I landed on their e-commerce site. But when I saw all these issues noted above, I left.
Then I went to their competitor’s site and bought chaps. Unsurprisingly, this is common when non-riders are hired to build your motorcycle e-commerce site – prospects leave. Often, they never come back, and revenue is lost.
So, their website e-commerce build doesn’t work well in the motorcycle world. They had a high “bounce rate,” i.e., people viewed part of one page and quickly left. Next, the conversion rate from visitors to sales was lower than that of their competitors because potential customers left. Finally, this lowered their sales.
To make matters worse, we found other issues after they became a client. Their web developer lacked technical optimization knowledge, as evidenced by numerous technical performance issues that slowed their website.
One example was that their pages took too long to load. Page speed is one of the important factors Google uses to determine search rankings. Subsequently, this site appeared lower in search results than it should have. Of course, this meant fewer visitors and lower sales.
In addition, this was a huge problem because people viewed several pages on e-commerce websites before making a purchase. But people were leaving before viewing enough pages to make the purchase.
* 82% of consumers say slow page speed impacts their buying decisions (Unbounce.com).
* 8.9 pages are viewed by shoppers when the load time is under 2 seconds, but that drops to only 3.3 pages when the load time is 8 seconds (Section.io).
Importantly, Revolution Marketing delivers no matter what type of site your motorcycle company needs. Our 19 years of experience in professional search services and web development have been exclusively in the motorcycle industry.
Also, our motorcycle website optimization and search engine marketing experts have decades of experience riding, attending rallies, and being part of the motorcycle community. Therefore, the above problems with your rider e-commerce website development won’t happen.
Finally, Revolution develops motorcycle e-commerce sites that appeal to riders, have the functionality you need, and have expert search engine optimization. Our fees are similar to those of generalist development and marketing agencies that don’t know the motorcycle world or bikers.