Guessing and hoping for results is NOT a strategy for creating quality, revenue-generating content for your motorcycle website. It is the strategy for picking winning lotto numbers, and it is rarely successful in either instance.
Let’s say your content-creation guessing strategy occasionally increases your website’s revenue. How do you know what part of your efforts in content creation increased your website’s revenue? Well, you can’t.
And if you are guessing and hoping, you’re likely not changing what increased the revenue. So, this strategy doesn’t work.
* There’s an 80% increase in conversion rate if the landing pages address their fears (Hubspot.com).
- What is Website Content Creation?
- Creating Valuable Website Content
- Research Before Writing Site Content
- Target Audience & Keyphrase Research
- Writing Quality Content for Motorcycle Sites
- Biker Site Content Writing Tips
- Examples of Quality Content
- Content Creation Marketing Tips
- Problems with Some Content Writers
What is Website Content Creation?
Content creation marketing includes both written and visual content. Notably, it is an ongoing marketing process.
Your motorcycle website’s content must appeal to your specific target audience of riders. After all, if you’re getting traffic that doesn’t convert, it is a waste of both time and money.
Creating Valuable Website Content
Today, the frustrating, fruitless guessing-and-hoping strategy for content marketing is also unnecessary. The reason is that when you do a content audit, which is a must, you get a lot of valuable data.
If you are wondering how to increase traffic or sales, auditing your website gives you or your website search marketing experts many answers.
Notably, data from your content’s audit doesn’t lie, as it is factual. In addition, your website’s data lets you know precisely what is and isn’t working. An audit helps you identify which keywords/keyphrases are converting.
Your website audit also provides information on the demographics of riders who visit and convert into sales, helping you determine your best target audience.
Then, with these facts, you or your skilled SEO marketer (who should also know the biker world and ride) can create a new content strategy. Before hiring a marketing agency, you must understand how riders’ and passengers’ skills differ.
Also, you or your agency needs to know history of the biker. Your website’s content creator will implement the new plan after this. Once enough new data is collected, the process repeats.
Research Before Writing Site Content
Although it is often not done, there should be additional research before you create content. And it should be done before your biker site is designed. Below are some of the areas of research needed:
- Product
- Marketing segment
- Industry
- Competitor
Specifically, you need to know if your product or service will sell. Knowing this before you spend a lot of time and money is best.
Target Audience & Keyphrase Research
Additional research is needed after your research determines that your motorcycle business is viable. For instance, you need to identify your target audience.
Research for keywords/keyphrases is performed. These steps are essential because a digital content marketer must know whom to target and which phrases to target.
Of course, once there is data, your audience and the targeted keyphrases need to be refined. Specifically, your early target audience can be narrower and more accurate.
Subsequently, your audience should be further defined before you pay to advertise your motorcycle business. Improving your target audience and keyphrase strategy will improve your conversion rate, lower costs, and increase revenue.
Writing Quality Content for Motorcycle Sites
For decades, it has been said that “Content is king.” Historically, this phrase highlighted the importance of content for SEO. To this day, content is one of the most important Google ranking factors.
In today’s internet world, I prefer to say, “Quality content is king.” My phrase emphasizes that digital content must read well to visitors and search engines.
You also need high-quality website content to convince visitors to buy from your website and optimized content to improve rankings.
Once the above is complete, it is time to write the content. Below are some steps, tips, and strategies for writing content for your motorcycle website.
One crucial optimization goal is featured snippets. These snippets are above the organic Google results and are called position 0. Your site can rank well for many searches if the page has the right structure and SEO.
76% of people said the most important element of website design is finding information easily (HubSpot.com).
Biker Site Content Writing Tips
First, the inverted pyramid model is best for writing quality biker website content. By this, the most important information should be at the top of your pages.
A critical marketing principle is that people are impatient on the internet. Subsequently, visitors must quickly and easily find what they need. Importantly, riders need convincing information in ten to fifteen seconds; they will probably leave if they don’t see it.
Your page title should stand out from the top, and an H1 tag should be used. Note that H tags usually make text large and bold. The title should identify the topic of your page.
Next is writing the topic paragraph. Between the page title and topic paragraph, the main points of the page must be persuasively stated. If they aren’t, many riders will leave your site.
Another essential item for your biker site is to optimize online content. Writing convincing SEO-friendly content isn’t always easy, but it must be done. After all, it doesn’t matter if your offering, the look of your website, and the content are exceptional if no one sees it.
If your site relies on online income, cutting corners when creating optimized content won’t work. That being said, with an expert in marketing who also knows the biker world, the impact on your site’s revenue can be huge – and it can be huge in the first year alone.
Having quality, optimized website content is well worth the cost. When writing content, use short, simple sentences to make it easier to read.
Examples of Quality Content
You also want to avoid jargon (words understood only by a particular profession). Industry jargon makes it difficult for many people to understand. Here are two examples of content for the first sentence of a motorcycle jacket’s e-commerce page:
- This 2.4-mil naked leather jacket is an unbuffed, high-tensile-strength, full-grain and corium, double-bend-cut, semi-aniline, drum-dried kip leather.
- This quality biker jacket is made from thick cowhide leather for maximum protection.
The first example should be shorter. Next, most motorcycle riders will not even know what the sentence means.
Moreover, the vast majority of riders will not research what this means. Instead, they will leave and buy from another site because people are impatient online.
In addition, the first example confuses and might even frustrate riders. Of course, that is a big problem, because your goal should be to make buying as smooth and easy as possible.
Although I wrote the second content creation example quickly, it is better. It gives a visitor a solid overview of the biker jacket.
Also, the words “quality,” “thick,” and “protection” are descriptive and easy to understand. Furthermore, these descriptive words in the second sentence will help your site rank better for various search phrases.
Content Creation Marketing Tips
Another important tip for your biker content marketer is understanding how people read pages. Most people don’t start at the top of a page and read to the bottom. Instead, they read the first few sentences.
Then, people scan the page to find the information they want. Subsequently, to make a page easier to read and scan, here are some content writing tips:
-Use bullet points or lists.
-Subheadings break up the content, and they help your target audience scan the information. Plus, subheadings help your motorcycle website’s SEO rankings.
Note that a subheading is often text in an H tag. Again, these H tags are numbers, and letters are usually in bold and larger font sizes. Since only the page title should be in an H1 tag, these subheadings should be H2 or H3.
-Blank space helps break up your page’s content and make it easier to read.
-Borders around different areas of a site help to separate different sections. An example is on an e-commerce site – there are often lines/borders around each product.
-Limit the number of page templates used on your motorcycle website’s design.
Then have a second template/layout on an e-comm page or area that shows your products. Having too many templates on a site can be confusing.
-Be descriptive – Creating content for your site is better when it is descriptive. In the example sentences, I mentioned using the word “thick.” Using this word is descriptive and will give your site’s visitors an overview of the biker jacket.
Then, further down the page, the details should be mentioned. The content format of the examples below is one of many that are effective:
- “Leather Thickness: 2.0 mm/5-ounce (5/64 inches) leather.”
- “Note: This is the thickest leather used to make motorcycle jackets. For instance, even racing leathers aren’t always 3/32 inches thick. Any thicker leather makes it difficult to bend your arms!”
-Infographics are great to use. These images with text can quickly provide your visitors with information. Plus, they break up the page’s look when it’s only text.
A well-designed video can quickly, efficiently, and effectively give your biker site visitors the information they need to buy. Plus, many riders prefer to get the information from a video.
-Avoid black hat SEO techniques. This approach violates Google guidelines. And often, this will hurt your rankings.
Problems with Some Content Writers
A quality content-creation marketing agency should write compelling content that drives revenue. But it isn’t always that easy. Often, the writer’s first language is not English. Consequently, their content reflects their unfamiliarity with English.
As an example, they might use the word “motorbike.” I have never heard an American biker use that word. Subsequently, it should not be in your motorcycle site’s content.
Also, foreign writers will make other parts of your content sound awkward. As can be expected, this will hurt your sales and brand. Plus, it wastes your business’s money because these pages need to be rewritten.
Next, there are some great content writers in the biker world, but they are not SEO experts. Other people know SEO and/or marketing, but they don’t ride bikes, know much about bikers, or live in the biker world.
Another important note is that you must be careful when using artificial intelligence (AI) writers. AI-generated content can turn off your target audience.
In summary, it is critical to write compelling content for your motorcycle site that focuses on what’s best for your audience. Again, the focus of everything you do should be what works best for your target audience.
Finally, Revolution Marketing has what you need to write quality SEO content that convinces your target audience: marketing skills, knowledge, and riding experience.