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Two recommended articles are the “History of the Biker” and its impact on marketing and the “HD Buyout and Buyback,” which are crucial to creating content that engages visitors.

Zero-Price Effect

First, in many circumstances, you can give away a free product or service on your motorcycle site and get more marketing value than the free product or service is worth. This is a basic overview of the zero-price effect. In standard economic and marketing laws, your biker target audience will choose the option with the most […]

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Why No Sales?

Like most motorcycle website owners or marketing people, you’ve invested a lot of time, effort, and money to get your site going. So, it can be stressful when you’re only getting a slow trickle of sales. However, the information below can help you increase your sales. Here are two common questions we get from online

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Facebook vs. Google Ads

Both Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. However, Revolution Marketing consultants often gets the question, “When is it best to advertise on Facebook vs. Google?” First, Facebook ads help users find your biker business. This happens because Facebook’s algorithm knows what people are interested in and

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Lookalike Audiences

Lookalike audiences bring a lot of value to your bottom line. Your motorcycle company’s return on ad spend/ROAS is one item that can determine the success or failure of your ad campaign. Using social media lookalike audiences, like Facebook (FB) or Instagram (IG), is one way to expand your target audience and help achieve your ad’s campaign

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A/B Testing

With A/B testing, you can increase the performance of your online assets by 5%, 10%, and often higher percentages. Your company must have solid marketing expertise to achieve these noted percentages. One notable item is that you will get better marketing from riders vs. passengers. The percentage increase for companies historically without marketing experts can be much

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Discounts & Quality Conflict

Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Yes, discounting is something companies frequently do. And it can significantly and negatively impact your company’s bottom line.  Next, there are many pros and cons to offering discounts. One con that I’ll highlight is that they can hurt your marketing positioning

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