Two recommended articles are the “History of the Biker” and its impact on marketing and the “HD Buyout and Buyback,” which are crucial to creating content that engages visitors.
Often, you can give away a free product or service and get more marketing value than the free item is worth. This is an overview of the Zero-Price Effect. However, this effect cannot happen when the cost of getting the free product is high…
Even with a lot of time, effort, and money, some sites don’t get the expected traffic. There are several reasons why you aren’t getting sales. It could be your product or not understanding the buyer’s journey, marketing funnel, marketing “rule of 7,” timing, or target audience…
Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. “When is it best to advertise on Facebook vs. Google?” And the answer is it depends on your goals. Learn when to use Facebook and Google ads…
Facebook vs. Google Ads Read More »
Lookalike (LAL) audiences can be extremely valuable to your bottom line. They help you identify the best target audience for your company. And companies can accomplish this by evaluating tons of data from Facebook. Here’s more about a LAL audience, their value, and how to create them…
Lookalike Audiences Read More »
A/B testing can help you increase the performance of your online assets by 5%, 10%, and often higher percentages! Here’s a definition of A/B testing and how to set it up. Next, A/B testing gives you data about what is and isn’t working so you can change marketing strategies based on facts…
Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Offering discounts has pros and cons. One con is that they can hurt your marketing positioning strategy as a top-quality brand. This can cause your profit to drop and might cause the business to close…
Discounts & Quality Conflict Read More »
