You should check two articles about the biker world: “History of the Biker” and “Harley Buyback.”
Several marketing lessons were learned from the fall of Easyriders and their magazines, Rodeos, and Shows. Here’s an overview of Paisano Publications, the found or Easyriders, the decline of the company, bad marketing decisions, and why the new owners failed…
Lessons from Easyriders Read More »
List of the best venues in Sturgis for vendors. Also some tips on how to determine a venue or other location is a good vending location at the 2024 Sturgis Motorcycle Rally…
Sturgis Vending Info Read More »
This article includes different ways to increase your sales at motorcycle rallies. We detail some marketing items that work and don’t work, as well as some tips on how to increase your sales. Importantly, it is easier to sell to people in person. Included are ways to get more people to your rally booth…
Increase Sales at Rallies Read More »
The AIMExpo (American International Motorcycle Expo) is North America’s largest motorcycle and powersports industry tradeshow. It is only open to manufacturers, distributors, dealers, industry professionals, and brands. The media and influencers are also welcome. But if you meet the criteria, this is the B2B event you can’t miss…
List of the top 10 motorcycle rallies in the US – Knowing the largest rallies helps you better understand the bikers and the motorcycle world. Subsequently, it enables you to learn how to better market to bikers. It also lets you know which rallies might be the best for you to vend at…
Top Motorcycle Rallies Read More »
The better you understand motorcycle safety statistics, the more you know bikers, and the better you can market to them. Read the “Hurt Report,” the most comprehensive and cited safety study done…
Rider Safety & Marketing Read More »
When you shoot an arrow, you need to identify the target. The same goes for marketing; before you put time, money, and effort into your marketing, you must know your target audience. Here’s information on how Harley and their history have impacted rider demographics…
Rider Demographics Read More »
Having solid biker-world knowledge helps your marketing. Knowing more about bikers helps you better interact with them, including selling to them. Here’s a good overview of the biker’s history, including the “birthplace of the American biker, “rallies, the movie Easyriders, the early-2000s Harley boom, HD buyback, and changes in rider demographics…
History of the Biker Read More »
The Harley-Davidson buyout and buyback from AMF AMA (American Machine and Foundry) were historic and significantly impacted the biker world. Knowing about this will help you better understand bikers and subsequently market your motorcycle business…
