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Two discount articles to read are the problems with “Discounts & Quality Conflict” and the “Zero-Price Effect.”

Zero-Price Effect

First, in many circumstances, you can give away a free product or service on your motorcycle site and get more marketing value than the free product or service is worth. This is a basic overview of the zero-price effect. In standard economic and marketing laws, your biker target audience will choose the option with the most […]

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Discounts & Quality Conflict

Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Yes, discounting is something companies frequently do. And it can significantly and negatively impact your company’s bottom line.  Next, there are many pros and cons to offering discounts. One con that I’ll highlight is that they can hurt your marketing positioning

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