Two discount articles to read are the problems with “Discounts & Quality Conflict” and the “Zero-Price Effect.”
Often, you can give away a free product or service and get more marketing value than the free item is worth. This is an overview of the Zero-Price Effect. However, this effect cannot happen when the cost of getting the free product is high…
Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Offering discounts has pros and cons. One con is that they can hurt your marketing positioning strategy as a top-quality brand. This can cause your profit to drop and might cause the business to close…
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