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Zero-Price Effect

Zero-Price Effect & Marketing First, in many circumstances, you can give away a free product or service on your motorcycle site and get more marketing value than the free product or service is worth. This is a basic overview of the zero-price effect. In standard economic and marketing laws, your biker target audience will choose the […]

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Sales Discounts

Discounts & Quality Conflict

Sales Discounts & Quality Conflict Frequent and large discounts can kill your motorcycle company’s positioning and lower your sales. Yes, discounting, which is something companies frequently do, can significantly, negatively, and have a long-lasting impact on your motorcycle company’s bottom line.  Next, there are a lot of pros and cons of offering discounts. One con that

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