Online Biker Site Marketing Statistics

If you want to survive or expand, excellence in all aspects of your online business is a must. Below are some invaluable biker site marketing statistics. They highlight how critical it is to deliver excellence in all aspects of your online motorcycle business. 

Website Design Statistics

Here are some statistics showing the importance of having a quality motorcycle website design. Furthermore, these website statistics show that you must have quality content and a website that is easy to use.

  • 94% of first impressions of a company are related to its website’s design (Researchgate.net).
  • There’s an 80% increase in conversion rate if the landing pages address their fears (Hubspot.com).
  • 76% of people said the most important website design element is easily finding information (Hubspot.com).
  • 75% of people online judge the credibility of a website based on its the overall look (Invisionapp.com).
  • 74% of people will switch brands if the buying process is too difficult (Hubspot.com).
  • 3 to 5 seconds is the amount of time (AKA a blink test) that visitors spend to when deciding if they will stay on a website (Hubspot.com).

Search Engine Optimization Stats

As you will read below, “pretty good” motorcycle SEO won’t get your biker website the rankings it needs for success. Moreover, you need an expert motorcycle site SEO agency to maximize your revenue.

  • 95% of search traffic goes only to the first page of search results (Digitalsynopsis.com).
  • 54.4% of all clicks are received by the top three Google search result listings (Backlinko.com).
  • 10x clicks are what the top-10 search engine listings, and of course search results featured snippets, get compared to all other listings (Hubspot.com).

Website Page Speed Stats

Also, the website speed stats below emphasize the importance of a fast site. The faster your motorcycle site, the better. It’s important to note that the developer of your motorcycle site plays a crucial role in determining its page speed.

  • 82% of consumers say slow page speeds impact purchasing decisions (Unbounce.com).
  • 73% of consumers would likely try an alternative site if the page they were on was too slow (Eggplantsoftware.com).
  • 8.9 pages are viewed by shoppers when the page load speed is 2 seconds, but that drops to only 3.3 pages when the load time is 8 seconds (Section.io).

General Customer Service Statistic

Excellent customer service has never been more important for online success – 90% of Americans use customer service to decide whether or not to do business with a company (Microsoft.com).

Existing Customers Statistics

Also, keeping your existing customers happy significantly impacts your biker business’s bottom line.

  • It costs between 5 and 25 times more to get a new customer than to retain an existing one (Invespcro.com).
  • A 5% increase in customer retention can increase profits by 25%-95% (Invesprco.com).
  • 65% of the average company’s sales come from existing customers (Invesprco.com).
  • Existing customers are 50% more likely to try a new motorcycle product and spend 30% more than new customers (99firms.com).

Positive Customer Service Stats

As you know, online shopping has boomed over the years. And your biker business offering quality customer service can significantly impact your sales.

  • 94% of Americans will recommend a company whose customer service they rate as “very good” (Qualtrics.com).
  • 93% of customers will likely make repeat purchases with motorcycle companies that offer an excellent customer experience (Hubspot.com).
  • 82% of customers will spend more money with companies that offer excellent online services (Site.gladly.com).

Negative Customer Service Statistics

On the other hand, if your motorcycle business provides a poor customer service experience, it significantly hurts your online revenue.

  • According to Truelist.co, 71% of consumers stated that they ended a relationship with a company due to poor customer service.
  • 51% of purchasers with a negative experience will never buy from that company again (Hubspot.com).
  • 1 in 3 consumers says they’ll leave a brand, even if it is a brand they love, after just one bad experience (PWC.com).

Customer Review Statistics

As you probably know, reviews have always been important to your motorcycle site’s sales. And today, reviews play a significant role in your conversion rate.

  • Before purchasing a product, 93% of individuals read online reviews of a company, according to Qualtrics.com.
  • BrightLocal.com found that 76% of individuals place the same level of trust in online reviews as they do in recommendations from family and friends.
  • According to Zippia.com, 72% of customers share their website experience with six or more people.
  • 13 minutes and 45 seconds is the time an average consumer spends reading reviews before deciding (BrightLocal).
  • User-generated content (including negative reviews and comments) is 6.6 times more likely to impact than company-provided information (Nosto.com).

General Social Media Stats

Social media is extremely popular. Quality, regular motorcycle social media marketing is important for your biker business’s success.

  • 4.62 billion people across the world use social media (Hootsuite.com).
  •  The average adult spends 95 minutes each day on social media sites (Emarketer.com).
  • 48% of people buy from responsive companies on social media (SproutSocial.com).

Facebook Statistics

If your biker target audience is over 30, you must have a quality, active Facebook presence. Also, Facebook advertising is a great way to interact with your biker audience, build your brand, gain awareness, and generate sales.

  • 70% plus of American adults use Facebook (Pewresearch.com).
  • Facebook is the most used social media platform, with the highest ROI, best engagement, and highest quality leads generated (Hubspot.com).
  • 34.6 minutes per day is the average amount of time US users spend on Facebook (Hootsuite.com).
  • Facebook.com is the third-most-visited website in the world behind Google and YouTube (Hootsuite.com).

Free Shipping Statistics

Also, free shipping is a highly effective way to close sales. People value free shipping a lot more than the actual cost of free shipping (zero-price effect).

  • 49.3% of people stated that free shipping is the most important factor when shopping online (Oberlo.com).
  • 49% of people will abandon their shopping carts because the extra costs (above the product cost) at checkout were too high (Baymard.com).

Mobile Website Stats

Next, having an excellent mobile version of your motorcycle site is now more important than your desktop website.

  • 59% of all website traffic originates from mobile searches (Statista.com).
  • Google uses a website’s mobile version to determine how mobile and desktop sites rank (Google).

With all of the above internet marketing statistics, you can see how you must strive for excellence in everything you do. Finally, read more informative articles on Revolution’s Motorcycle blog or our website search engine services pages.

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