Motorcycle Site Analytics
Know What Efforts Are & Aren’t Working
You can see what’s wrong with your motorcycle site. And it can be done with reports and analytics tools. Analytics gives you facts about what is and isn’t happening with your website.
Analytics & Reports Analogy
Here’s a helpful analogy: Let’s say a friend puts a blindfold on you. You put your bike on a trailer. At night, your friend drives for hours in some unknown direction to you.
You unload your bike, your friend leaves, and you get ready to take off. But your cell is dead. Again, it is pitch black, and there are no landmarks. Plus, there are many roads leading in different directions. Subsequently, you guess which direction to take.
This is similar to not using analytics and reports when optimizing your site for search engines. Without them, you don’t know what’s working and what isn’t.
Plus, you have no direction on what to change on your motorcycle website’s content. This is because you have no idea where you’re at. So, you end up guessing what changes to make.
What other things about being lost in some location or lost with what to do with your website have in common? It sucks! And it is frustrating. Plus, it wastes a lot of your time and your money.
Definition of Analytics & Reports
Below is how analytics and reporting can benefit your business. Note that when I capitalize “analytics,” I refer to Google Analytics. But first, let me clarify some terms.
Although the terms reports and analytics are often used interchangeably, they differ. First, reports take current data and provide user-friendly overviews of your company. Notably, reports include just data and no interpretations. Reports let a motorcycle business know what is happening.
Next, analytics allows the examination of data. This way, your search engine & services person can analyze and interpret the information.
Again, this helps your marketer understand why things are or aren’t happening. Your marketing expert can also use analytics to formulate new strategies.
As you read, reports and analytics are interdependent. And when combined, they can help your business make better decisions. For instance, they can help you achieve your goals. They can do this by improving your business’s revenue, growth, efficiency, customer service, etc.
The MVP marketing approach is one method of making data-driven decisions. After seeing what is and isn’t working, you should A/B test your new strategies to see which is best.
Importance of Google Analytics
Many reporting and analytics tools exist, but Google Analytics is the most popular. The following information focuses on how Analytics helps your company become more profitable.
With only a small snippet of code on your site, Google can start collecting data. After some data has been collected, Google provides reports. The data can be combined and shown in many formats. Here is some of the important information that analytics provides:
- Where your site’s visitors are coming from (organic search results, ads, biker social media pages, etc.).
- The pages your visitors land on and leave from.
- The demographics of the riders going to your site (age, gender, location, interests, etc.).
- Know which pages are and aren’t performing well.
- What search keyword phrases are directing traffic to your site.
- What keyword keeps visitors on your site.
- How long does your target audience stay on your pages.
- Which keyword phrases convert into sales.
- Your motorcycle site’s backlinks.
- What browsers refer traffic to your site.
- What browsers provide the best engagement for your site.
- A breakdown of traffic from desktop and mobile
Marketing Benefits of Analytics
Next, with the above information, your marketing company or person can review your online strategy. Sometimes, a slight website design change can significantly impact your revenue. Note that Analytics is constantly monitoring your motorcycle website’s data.
Furthermore, your marketing consultants can always view the latest data. In addition, an expert can analyze fine details by selecting multiple variables. Specifically, the information is vital for your website’s SEO. The performance data is critical for planning your future search optimization and marketing efforts.
Your company should have researched the product, market, and audience early. When this is combined with Analytics, the targeting is precise.
For instance, think of paying for ads driving traffic to your site. One thing Analytics can do is identify a demographic that isn’t converting. So, you can stop spending money on phrases that don’t convert.
This information also shows where an ad’s targeting can be modified to improve its performance. Analytics shows you which phrases your site ranks for and generates traffic. Moreover, it shows how your website’s pages are ranking. Plus, there is engagement data for every page.
Analytics & Motorcycle Site’s SEO
Another benefit of Analytics is that it shows you areas for improvement in technical optimization. Technical SEO is a central part of keyword ranking. Without a site with solid technical SEO, your motorcycle site’s rankings will never be maximized.
Finally, both motorcycle marketing and SEO are ongoing processes. New website strategies must also include having your SEO expert revise the content. If you need help, Revolution’s background includes 19 years of specializing in marketing and SEO in the motorcycle world.