How to Market Your Motorcycle Business
Overview & Strategies for Marketing
Below are the basics of marketing your motorcycle business. There’s also a list of the steps, followed by the “four Ps of marketing.” Finally, the best tools and an overview of the strategies for motorcycle marketers to sell their products or services are listed.
Next, motorcycle marketing can be defined as the process, actions, and strategies used to attract riders. And it involves creating, communicating, and delivering convincing information to your target audience. The process starts before product development, goes through the purchasing cycle, and includes customer care after the sale.
Here is a basic overview of marketing activities and practices:
- Identifying your target audience
- Developing your product or service
- Creating marketing strategies
- Finding the best places to sell your motorcycle products and services.
- Creating advertising
- Helping prospects to become buyers
- Customer service
What Are the Four Ps of Marketing?
Next, you need to know the four Ps of marketing: Product, Price, Place, and Promotion. Below is an overview for those wanting to learn and understand the basics of marketing. It is also good for marketers who have not heard of the four Ps to learn more.
1. Product
First, you must know what motorcycle product or service your company will provide before figuring out how to market it. It might sound simple, but more complex than some might guess.
Below are some basic questions that need to be answer at the Product element:
-What is your product or service?
-What does your product do?
-Does it meet your audience’s needs?
-Does it solve a problem?
-Is it a unique product or service?
-What riders are in your target audience?
2. Price
The second P is Price. You must understand the basics of pricing to market your product or service successfully. The earlier you know if the product or service will sell, the better.
In the Price element, here are some items you need to have a solid understanding of:
-What’s the value of your product or service?
-What is the competition charging?
-At what price will your audience buy?
-What price is the lowest you can sell your product for?
-What price is the highest you can sell your product for?
-How much money must you make to meet your financial goals?
3. Place
Then, the third P is price. It is about where your motorcycle marketer finds the best places to sell.
In this P of marketing, here are some questions to answer:
-Where are riders buying similar products?
-Where will you sell your motorcycle product or service?
-At what location does your audience shop?
-What are the best ways to market and sell to your biker audience?
4. Promotion
Lastly is the P for Promotion. This includes identifying and developing marketing strategies, so you know how to promote your motorcycle company.
Below are items your marketer needs a good grasp of related to this P element:
-How is your product or service different from those of your competitors?
-Where is the best place to market your company’s offering?
-What marketing strategies will be the most profitable?
Digital Marketing Tools
The following are some of the most popular and best digital marketing tools for your biker business:
–Search engine marketing (SEM) is about marketing your biker business through search engines and paid advertising. Both are used to attract website traffic and sales.
–Search engine optimization (SEO) improves your website’s organic search rankings. Note that this type of motorcycle marketing is a subset of SEM. The reason is that it is only about improving your search rankings.
–Social media marketing uses social platforms to promote your products or services.
–Content marketing is an online strategy that creates and shares articles, videos, podcasts, and other media. It attracts, engages, and helps keep your customers after the sale.
–Influencer marketing is a type of social marketing. Specifically, influencers are experts in a niche. Additionally, they are not part of your company. And their benefit is that they give your product and company reviews, mentions, and endorsements.
Importantly, influencers also have a solid following, which they have built. Subsequently, they earned their followers’ trust. Influencers help create social proof. They also have a dedicated social media following and often a blog.
–Email marketing uses emails and newsletters to promote and inform your target audience. It also helps to create loyal customers.
–Pay-per-click ads (PPC) markets a motorcycle company by paying for ads. For instance, they are the ads you see on Google. Notably, the ads are visible in search results and other locations.
–Press releases provide information and announcements about your business to the media and others.
–Brand partnerships are also known as co-branding. This is a strategic way that benefits both brands.
Hopefully, the above will give you a good overview of marketing and show you how to market your motorcycle website the best. If you’d like to learn more, we have many other marketing articles.
