Top 10 Motorcycle Rallies
The Biggest & Best Rallies
Below is a list of the top 10 motorcycle rallies in the US. Next, these rallies are not included based solely on attendance. That said, there are not many rallies with higher attendance than the lowest listed (Biketoberfest with 125,000 attendees).
Knowing the largest rallies helps you better understand bikers and the motorcycle world. Subsequently, learning you will know better to market to bikers. And also know which rallies might be best for you to vend at.
Instead, there are various other factors used, including the following:
- Historic significance to the motorcycle-world
- Age of event
- Importance to bikers today
- How well-known the rally is.
- Quality of attractions and entertainment
- Other factors that make the event unique, more significant, etc.
- Personal experience – I’ve attended large events for 30 years. And I’ve provided rally information for over 20 years.
1. Sturgis Motorcycle Rally
Location: Sturgis, South Dakota
Approximate attendance: 500,000
Dates: August 2-11, 2024
2. Daytona Bike Week
Location: Daytona Beach, Florida
Approximate attendance: 500,000
Dates: February 28 – March 9, 2025
3. Laconia Motorcycle Week
Location: Laconia, New Hampshire
Approximate attendance: 300,000
Dates: June 14-22, 2025
4. Myrtle Beach Bike Week (Spring)
Location: Grand Strand, South Carolina
Approximate attendance: 300,000
Dates: May 9-18, 2025
5. Lone Star Rally in Galveston
Location: Galveston, Texas
Approximate attendance: 400,000
Dates: October 31 – November 3, 2024
6. Bikes, Blues, BBQ Rally
Location: Rogers, Arkansas
Approximate attendance: 300,000
Dates: September 18-21, 2024
7. Leesburg Bikefest
Location: Leesburg, Florida
Approximate attendance: 200,000
Dates: April 25-27, 2025
8. Harley-Davidson Homecoming
Location: Milwaukee, Wisconsin
Approximate attendance: 125,000
Dates: July 25-28, 2024
9. Biketoberfest
Location: Daytona Beach, Florida
Approximate attendance: 125,000
Dates: October 17-20, 2024
10. Rolling Thunder Ride for Freedom
Location: Nationwide
Approximate attendance: When the demonstration was held in DC, it was 500,000. The attendance is difficult to guess when the big event isn’t in DC and is held in different cities and regions.
Date: May 26, 2025
One notable quality motorcycle business event is the AIM Expo Motorcycle & Powersports Tradeshow.
In addition to the top 10 rallies in the US listed above, two other articles on motorcycle events are Sturgis venues and how to increase sales at rallies. You can learn more about how to market your motorcycle business on our blog.
