Below, you will learn what mobile-first is and how it significantly impacts your biker website’s SEO, traffic, and sales.
What Is Mobile-Version First?
Mobile-first is an approach to starting your website design and development with the mobile version first, then the desktop version.
Why Is Mobile First Important?
Two notable reasons why mobile-first is important are below:
-1- Mobile-First & Google
To start, Google uses your website’s mobile version to determine its ranking. Consequently, the mobile version of your site must have strong technical search engine optimization to rank well.
Mobile-first design best practices must be followed to achieve the best search rankings. One reason for this is that mobile screens are smaller. Subsequently, your website designer and developer must make it easy to navigate at smaller screen sizes.
-2- Your Biker Site’s Traffic & Mobile
There are many reasons why your biker site’s mobile version matters. But one stands out – over half of your website traffic comes from mobile searches. These visitors must have an excellent experience on your mobile site to generate sales and have solid traffic metrics.
Belief of Two Google Indexes
Although some people believe that Google’s algorithm uses different indexes for mobile and desktop, this is untrue (per Google). There is only one Google index, where sites are ranked by their mobile version.
Desktop-First Motorcycle Site
Since Google first discussed mobile in 2016, your motorcycle website development agency and designer must know this. And if they don’t, it is hurting your SEO. Today, many web designers and developers still start with the desktop version first.
This creates a problem because the desktop version has more space for website elements (the different parts of your site’s pages). Subsequently, your site designer and developer can try to reduce the size of elements to fit on mobile screens. But trying to pack in too many elements can make your mobile site fail to follow best SEO practices. Consequently, your website’s SEO will be lower than expected.
Common Mobile Workaround Issue
One common workaround is to eliminate some elements from your mobile site. However, this is a major problem because Google wants your desktop and mobile versions to be identical. And what Google wants, Google gets if you wish to have top-notch search rankings, traffic, revenue, etc.
In addition, if your developer and designer remove items from your mobile version that aren’t on your desktop version, it can hurt your search rankings for another reason. They are removing content, navigation, images, and many other elements; all of these are important to your users’ experience. Before making major changes to your site, you should ask your marketing company for its input.
In summary, Google states that it uses the mobile version of your website to rank both your mobile and desktop versions. So, having an excellent mobile experience helps with your SEO and UX for your target audience.
Finally, check out our marketing blog for articles on marketing and the web, specifically geared toward the motorcycle industry. And recently, there was some big news about Google being declared a monopoly.
