Google Declared a Monopoly
Read the Decision Why Google is a Monopoly
On August 5, 2024, a federal judge ruled that Google is a monopoly and violates the Sherman Act (section 2), which prohibits monopolies.
It was noted that Google has both monopolized advertising and search. Here are a few reasons pointed out in the case:
- Google dominates in search with its 89.2% share of searches.
- And they get 94.9% of searches on mobile devices.
- Google’s strategic partnerships with both Android and Apple, marked by exclusive deals, are a testament to the company’s concerted efforts to maintain its market position. For instance, Google’s annual payment of $20 billion as the default iPhone search is a clear indication of these efforts.
This decision implies that it paves the way for other tech companies dominating their niche to be also found as monopolies. Also, due to the number of searches, the court will look at how Google’s dominance will impact its market share in AI.
What does this mean for digital companies? This decision implies that it paves the way for other tech companies dominating their niche to be found as monopolies. Also, due to the number of searches, the court will look at how Google’s dominance will impact its market share in AI. It is time to start preparing changes to their long-term marketing strategies.
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