Several marketing lessons were learned from the fall of Easyriders and their magazines, Rodeos, and Shows. Here’s an overview of Paisano Publications, the found or Easyriders, the decline of the company, bad marketing decisions, and why the new owners failed…
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List of the best venues in Sturgis for vendors. Also some tips on how to determine a venue or other location is a good vending location at the 2024 Sturgis Motorcycle Rally…
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This article includes different ways to increase your sales at motorcycle rallies. We detail some marketing items that work and don’t work, as well as some tips on how to increase your sales. Importantly, it is easier to sell to people in person. Included are ways to get more people to your rally booth…
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The AIMExpo (American International Motorcycle Expo) is North America’s largest motorcycle and powersports industry tradeshow. It is only open to manufacturers, distributors, dealers, industry professionals, and brands. The media and influencers are also welcome. But if you meet the criteria, this is the B2B event you can’t miss…
List of the top 10 motorcycle rallies in the US – Knowing the largest rallies helps you better understand the bikers and the motorcycle world. Subsequently, it enables you to learn how to better market to bikers. It also lets you know which rallies might be the best for you to vend at…
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Often, you can give away a free product or service and get more marketing value than the free item is worth. This is an overview of the Zero-Price Effect. However, this effect cannot happen when the cost of getting the free product is high…
The better you understand motorcycle safety statistics, the more you know bikers, and the better you can market to them. Read the “Hurt Report,” the most comprehensive and cited safety study done…
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Even with a lot of time, effort, and money, some sites don’t get the expected traffic. There are several reasons why you aren’t getting sales. It could be your product or not understanding the buyer’s journey, marketing funnel, marketing “rule of 7,” timing, or target audience…
When you shoot an arrow, you need to identify the target. The same goes for marketing; before you put time, money, and effort into your marketing, you must know your target audience. Here’s information on how Harley and their history have impacted rider demographics…
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Core web vitals (CWVs) are the factors that Google uses to judge your motorcycle website’s user experience (UX). UX is an SEO ranking factor. The three factors are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Here is more about Google’s usage of CWVs and their factors…
