Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Offering discounts has pros and cons. One con is that they can hurt your marketing positioning strategy as a top-quality brand. This can cause your profit to drop and might cause the business to close…
Discounts & Quality Conflict Read More »
Having solid biker-world knowledge helps your marketing. Knowing more about bikers helps you better interact with them, including selling to them. Here’s a good overview of the biker’s history, including the “birthplace of the American biker, “rallies, the movie Easyriders, the early-2000s Harley boom, HD buyback, and changes in rider demographics…
History of the Biker Read More »
The Harley-Davidson buyout and buyback from AMF AMA (American Machine and Foundry) were historic and significantly impacted the biker world. Knowing about this will help you better understand bikers and subsequently market your motorcycle business…
