Facebook Hacks
32 million US Facebook accounts are hacked each year, which is about 14% of all accounts. How does your Facebook account or business page get hacked? Learn the causes of the hacks and how to avoid them…
Black Hat vs White Hat
What are Black Hat and White Hat SEO? Here’s the bottom line: early on, Black hat SEO techniques will hurt or destroy your motorcycle website’s rankings. White hat SEO is the ethical approach of following Google’s SEO rules…
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Don’t Cut Marketing
Marketing is your company’s revenue stream’s “fuel” and what keeps it going. If you cut your marketing budget, your sales will soon drop. You simply can’t cut your budget for your website, SEO, social media, newsletters, advertising, etc. These all play a critical role in generating your website’s revenue…
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History of the Biker
Having solid biker-world knowledge helps your marketing. Knowing more about bikers helps you better interact with them, including selling to them. Here’s a good overview of the biker’s history, including the “birthplace of the American biker, “rallies, the movie Easyriders, the early-2000s Harley boom, HD buyback, and changes in rider demographics…
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Featured Snippet
The featured snippet is the search engine result listed above the organic Google search results. And they can bring a lot of value to your motorcycle website. Learn what they are, the different types, their structure, and how to earn the spots…
Website Crawl Budget
What is the Google crawl budget? Here’s how it potentially affects your SEO rankings…
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Customer Service Impact
Quality customer service can significantly impact the revenue of your motorcycle website. But it is often not considered or neglected. Here are some statistics and examples of whether you have good or bad customer service…
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A/B Testing
A/B testing can help you increase the performance of your online assets by 5%, 10%, and often higher percentages! Here’s a definition of A/B testing and how to set it up. Next, A/B testing gives you data about what is and isn’t working so you can change marketing strategies based on facts…
New vs. Repeat Customers
Increase your motorcycle website’s sales while spending less money! Yes, there is a way to do this. And it is by giving customers such an excellent experience that they become lifetime customers…
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Rider vs. Passenger Marketing
There’s a big difference between motorcycle riders’ and passengers’ marketing skills. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any website’s marketing…
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