Facebook Hacks
32 million US Facebook accounts are hacked each year, which is about 14% of all accounts. How does your Facebook account or business page get hacked? Learn the causes of the hacks and how to avoid them…
Google Algorithm Changes
Your site’s total dropping out of search results is possible using sketchy SEO techniques. The reason is that Google’s search algorithm has made major changes to penalize websites that try to manipulate Google’s results. Here is what an algorithm is. And also, here’s a list of the largest Google algorithm changes…
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Avoid Drops in Rankings
Here’s how to avoid huge drops in your SEO rankings. Some ways to avoid finding your site has fallen out of Google’s rankings include avoiding “black hat” SEO techniques and having regular SEO work on your website…
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A/B Testing
A/B testing can help you increase the performance of your online assets by 5%, 10%, and often higher percentages! Here’s a definition of A/B testing and how to set it up. Next, A/B testing gives you data about what is and isn’t working so you can change marketing strategies based on facts…
Don’t Cut Marketing
Marketing is your company’s revenue stream’s “fuel” and what keeps it going. If you cut your marketing budget, your sales will soon drop. You simply can’t cut your budget for your website, SEO, social media, newsletters, advertising, etc. These all play a critical role in generating your website’s revenue…
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New vs. Repeat Customers
Increase your motorcycle website’s sales while spending less money! Yes, there is a way to do this. And it is by giving customers such an excellent experience that they become lifetime customers…
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Online Marketing Stats
If you aren’t familiar with online marketing statistics, these will show you how numerous areas of your marketing are so important and why to improve them. Included are statistics on site design, search engines, website speed, customer services, social media, mobile, and free shipping…
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Rider vs. Passenger Marketing
There’s a big difference between motorcycle riders’ and passengers’ marketing skills. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any website’s marketing…
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Featured Snippet
The featured snippet is the search engine result listed above the organic Google search results. And they can bring a lot of value to your motorcycle website. Learn what they are, the different types, their structure, and how to earn the spots…
Customer Service Impact
Quality customer service can significantly impact the revenue of your motorcycle website. But it is often not considered or neglected. Here are some statistics and examples of whether you have good or bad customer service…
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