Your site’s total dropping out of search results is possible using sketchy SEO techniques. The reason is that Google’s search algorithm has made major changes to penalize websites that try to manipulate Google’s results. Here is what an algorithm is. And also, here’s a list of the largest Google algorithm changes…
Google Algorithm Changes Read More »
Here’s how to avoid huge drops in your SEO rankings. Some ways to avoid finding your site has fallen out of Google’s rankings include avoiding “black hat” SEO techniques and having regular SEO work on your website…
Avoid Drops in Rankings Read More »
A/B testing can help you increase the performance of your online assets by 5%, 10%, and often higher percentages! Here’s a definition of A/B testing and how to set it up. Next, A/B testing gives you data about what is and isn’t working so you can change marketing strategies based on facts…
Marketing is your company’s revenue stream’s “fuel” and what keeps it going. If you cut your marketing budget, your sales will soon drop. You simply can’t cut your budget for your website, SEO, social media, newsletters, advertising, etc. These all play a critical role in generating your website’s revenue…
Don’t Cut Marketing Read More »
Increase your motorcycle website’s sales while spending less money! Yes, there is a way to do this. And it is by giving customers such an excellent experience that they become lifetime customers…
New vs. Repeat Customers Read More »
If you aren’t familiar with online marketing statistics, these will show you how numerous areas of your marketing are so important and why to improve them. Included are statistics on site design, search engines, website speed, customer services, social media, mobile, and free shipping…
Online Marketing Stats Read More »
There’s a big difference between motorcycle riders’ and passengers’ marketing skills. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any website’s marketing…
Rider vs. Passenger Marketing Read More »
The featured snippet is the search engine result listed above the organic Google search results. And they can bring a lot of value to your motorcycle website. Learn what they are, the different types, their structure, and how to earn the spots…
Quality customer service can significantly impact the revenue of your motorcycle website. But it is often not considered or neglected. Here are some statistics and examples of whether you have good or bad customer service…
Customer Service Impact Read More »
Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Offering discounts has pros and cons. One con is that they can hurt your marketing positioning strategy as a top-quality brand. This can cause your profit to drop and might cause the business to close…
Discounts & Quality Conflict Read More »
