Marketing

One recommended article is “Marketing Overview.”  And the “History of the Biker” enables you to write more engaging content.

Discounts & Quality Conflict

Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Offering discounts has pros and cons. One con is that they can hurt your marketing positioning strategy as a top-quality brand. This can cause your profit to drop and might cause the business to close…

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Online Marketing Stats

If you aren’t familiar with online marketing statistics, these will show you how numerous areas of your marketing are so important and why to improve them. Included are statistics on site design, search engines, website speed, customer services, social media, mobile, and free shipping…

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History of the Biker

Having solid biker-world knowledge helps your marketing. Knowing more about bikers helps you better interact with them, including selling to them. Here’s a good overview of the biker’s history, including the “birthplace of the American biker, “rallies, the movie Easyriders, the early-2000s Harley boom, HD buyback, and changes in rider demographics…

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Don’t Cut Marketing

Marketing is your company’s revenue stream’s “fuel” and what keeps it going. If you cut your marketing budget, your sales will soon drop. You simply can’t cut your budget for your website, SEO, social media, newsletters, advertising, etc. These all play a critical role in generating your website’s revenue…

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Facebook Hacks

32 million US Facebook accounts are hacked each year, which is about 14% of all accounts. How does your Facebook account or business page get hacked? Learn the causes of the hacks and how to avoid them…

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Increase Sales at Rallies

This article includes different ways to increase your sales at motorcycle rallies. We detail some marketing items that work and don’t work, as well as some tips on how to increase your sales. Importantly, it is easier to sell to people in person. Included are ways to get more people to your rally booth…

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