One recommended article is “Marketing Overview.” And the “History of the Biker” enables you to write more engaging content.
There’s a big difference between motorcycle riders’ and passengers’ marketing skills. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any website’s marketing…
Rider vs. Passenger Marketing Read More »
Quality customer service can significantly impact the revenue of your motorcycle website. But it is often not considered or neglected. Here are some statistics and examples of whether you have good or bad customer service…
Customer Service Impact Read More »
Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Offering discounts has pros and cons. One con is that they can hurt your marketing positioning strategy as a top-quality brand. This can cause your profit to drop and might cause the business to close…
Discounts & Quality Conflict Read More »
Having solid biker-world knowledge helps your marketing. Knowing more about bikers helps you better interact with them, including selling to them. Here’s a good overview of the biker’s history, including the “birthplace of the American biker, “rallies, the movie Easyriders, the early-2000s Harley boom, HD buyback, and changes in rider demographics…
History of the Biker Read More »
