The better you understand motorcycle safety statistics, the more you know bikers, and the better you can market to them. Read the “Hurt Report,” the most comprehensive and cited safety study done…
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Here’s how to avoid huge drops in your SEO rankings. Some ways to avoid finding your site has fallen out of Google’s rankings include avoiding “black hat” SEO techniques and having regular SEO work on your website…
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Lookalike (LAL) audiences can be extremely valuable to your bottom line. They help you identify the best target audience for your company. And companies can accomplish this by evaluating tons of data from Facebook. Here’s more about a LAL audience, their value, and how to create them…
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Even with a lot of time, effort, and money, some sites don’t get the expected traffic. There are several reasons why you aren’t getting sales. It could be your product or not understanding the buyer’s journey, marketing funnel, marketing “rule of 7,” timing, or target audience…
Learn about the basics of marketing any type of business, especially a motorcycle business. Here’s a definition of, an overview of the 4 Ps of marketing, the various tools used, and some strategies for you to use…
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On August 5, 2024, a federal judge ruled that Google is a monopoly and violates the Sherman Act (section 2), which prohibits monopolies. It was noted that Google has both monopolized advertising and search. Here are a few reasons pointed out in the case: This decision implies that it paves the way for other tech
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This article includes different ways to increase your sales at motorcycle rallies. We detail some marketing items that work and don’t work, as well as some tips on how to increase your sales. Importantly, it is easier to sell to people in person. Included are ways to get more people to your rally booth…
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URL redirects can help or hurt your SEO. Learn what redirects are, the types, and how they can impact your motorcycle site’s SEO…
Core web vitals (CWVs) are the factors that Google uses to judge your motorcycle website’s user experience (UX). UX is an SEO ranking factor. The three factors are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Here is more about Google’s usage of CWVs and their factors…
Paid social media holiday marketing is complex. Here are some things to do and not to do, as well as why. Your audience must already be aware of and interested in your product before doing holiday advertising. If they aren’t, you might be unpleasantly surprised with the results…
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