Marketing is your company’s revenue stream’s “fuel” and what keeps it going. If you cut your marketing budget, your sales will soon drop. You simply can’t cut your budget for your website, SEO, social media, newsletters, advertising, etc. These all play a critical role in generating your website’s revenue…
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32 million US Facebook accounts are hacked each year, which is about 14% of all accounts. How does your Facebook account or business page get hacked? Learn the causes of the hacks and how to avoid them…
Core web vitals (CWVs) are the factors that Google uses to judge your motorcycle website’s user experience (UX). UX is an SEO ranking factor. The three factors are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Here is more about Google’s usage of CWVs and their factors…
URL redirects can help or hurt your SEO. Learn what redirects are, the types, and how they can impact your motorcycle site’s SEO…
This article includes different ways to increase your sales at motorcycle rallies. We detail some marketing items that work and don’t work, as well as some tips on how to increase your sales. Importantly, it is easier to sell to people in person. Included are ways to get more people to your rally booth…
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Paid social media holiday marketing is complex. Here are some things to do and not to do, as well as why. Your audience must already be aware of and interested in your product before doing holiday advertising. If they aren’t, you might be unpleasantly surprised with the results…
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The Harley-Davidson buyout and buyback from AMF AMA (American Machine and Foundry) were historic and significantly impacted the biker world. Knowing about this will help you better understand bikers and subsequently market your motorcycle business…
List of the top 10 motorcycle rallies in the US – Knowing the largest rallies helps you better understand the bikers and the motorcycle world. Subsequently, it enables you to learn how to better market to bikers. It also lets you know which rallies might be the best for you to vend at…
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Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. “When is it best to advertise on Facebook vs. Google?” And the answer is it depends on your goals. Learn when to use Facebook and Google ads…
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Several marketing lessons were learned from the fall of Easyriders and their magazines, Rodeos, and Shows. Here’s an overview of Paisano Publications, the found or Easyriders, the decline of the company, bad marketing decisions, and why the new owners failed…
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