Marketing is your company’s revenue stream’s “fuel” and what keeps it going. If you cut your marketing budget, your sales will soon drop. You simply can’t cut your budget for your website, SEO, social media, newsletters, advertising, etc. These all play a critical role in generating your website’s revenue…
Don’t Cut Marketing Read More »
Having solid biker-world knowledge helps your marketing. Knowing more about bikers helps you better interact with them, including selling to them. Here’s a good overview of the biker’s history, including the “birthplace of the American biker, “rallies, the movie Easyriders, the early-2000s Harley boom, HD buyback, and changes in rider demographics…
History of the Biker Read More »
The featured snippet is the search engine result listed above the organic Google search results. And they can bring a lot of value to your motorcycle website. Learn what they are, the different types, their structure, and how to earn the spots…
What is the Google crawl budget? Here’s how it potentially affects your SEO rankings…
Website Crawl Budget Read More »
Quality customer service can significantly impact the revenue of your motorcycle website. But it is often not considered or neglected. Here are some statistics and examples of whether you have good or bad customer service…
Customer Service Impact Read More »
A/B testing can help you increase the performance of your online assets by 5%, 10%, and often higher percentages! Here’s a definition of A/B testing and how to set it up. Next, A/B testing gives you data about what is and isn’t working so you can change marketing strategies based on facts…
Increase your motorcycle website’s sales while spending less money! Yes, there is a way to do this. And it is by giving customers such an excellent experience that they become lifetime customers…
New vs. Repeat Customers Read More »
There’s a big difference between motorcycle riders’ and passengers’ marketing skills. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any website’s marketing…
Rider vs. Passenger Marketing Read More »
If you aren’t familiar with online marketing statistics, these will show you how numerous areas of your marketing are so important and why to improve them. Included are statistics on site design, search engines, website speed, customer services, social media, mobile, and free shipping…
Online Marketing Stats Read More »
Frequent and significant discounts can kill your motorcycle company’s positioning and lower your sales. Offering discounts has pros and cons. One con is that they can hurt your marketing positioning strategy as a top-quality brand. This can cause your profit to drop and might cause the business to close…
Discounts & Quality Conflict Read More »
