One recommended article is “Marketing Overview.” And the “History of the Biker” enables you to write more engaging content.
Paid social media holiday marketing is complex. Here are some things to do and not to do, as well as why. Your audience must already be aware of and interested in your product before doing holiday advertising. If they aren’t, you might be unpleasantly surprised with the results…
Paid Holiday Marketing Read More »
The Harley-Davidson buyout and buyback from AMF AMA (American Machine and Foundry) were historic and significantly impacted the biker world. Knowing about this will help you better understand bikers and subsequently market your motorcycle business…
List of the top 10 motorcycle rallies in the US – Knowing the largest rallies helps you better understand the bikers and the motorcycle world. Subsequently, it enables you to learn how to better market to bikers. It also lets you know which rallies might be the best for you to vend at…
Top Motorcycle Rallies Read More »
Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. “When is it best to advertise on Facebook vs. Google?” And the answer is it depends on your goals. Learn when to use Facebook and Google ads…
Facebook vs. Google Ads Read More »
Several marketing lessons were learned from the fall of Easyriders and their magazines, Rodeos, and Shows. Here’s an overview of Paisano Publications, the found or Easyriders, the decline of the company, bad marketing decisions, and why the new owners failed…
Lessons from Easyriders Read More »
The AIMExpo (American International Motorcycle Expo) is North America’s largest motorcycle and powersports industry tradeshow. It is only open to manufacturers, distributors, dealers, industry professionals, and brands. The media and influencers are also welcome. But if you meet the criteria, this is the B2B event you can’t miss…
List of the best venues in Sturgis for vendors. Also some tips on how to determine a venue or other location is a good vending location at the 2024 Sturgis Motorcycle Rally…
Sturgis Vending Info Read More »
When you shoot an arrow, you need to identify the target. The same goes for marketing; before you put time, money, and effort into your marketing, you must know your target audience. Here’s information on how Harley and their history have impacted rider demographics…
Rider Demographics Read More »
Often, you can give away a free product or service and get more marketing value than the free item is worth. This is an overview of the Zero-Price Effect. However, this effect cannot happen when the cost of getting the free product is high…
Your site’s total dropping out of search results is possible using sketchy SEO techniques. The reason is that Google’s search algorithm has made major changes to penalize websites that try to manipulate Google’s results. Here is what an algorithm is. And also, here’s a list of the largest Google algorithm changes…
Google Algorithm Changes Read More »
