One recommended article is “Marketing Overview.” And the “History of the Biker” enables you to write more engaging content.
When you shoot an arrow, you need to identify the target. The same goes for marketing; before you put time, money, and effort into your marketing, you must know your target audience. Here’s information on how Harley and their history have impacted rider demographics…
Rider Demographics Read More »
Paid social media holiday marketing is complex. Here are some things to do and not to do, as well as why. Your audience must already be aware of and interested in your product before doing holiday advertising. If they aren’t, you might be unpleasantly surprised with the results…
Paid Holiday Marketing Read More »
URL redirects can help or hurt your SEO. Learn what redirects are, the types, and how they can impact your motorcycle site’s SEO…
Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. “When is it best to advertise on Facebook vs. Google?” And the answer is it depends on your goals. Learn when to use Facebook and Google ads…
Facebook vs. Google Ads Read More »
32 million US Facebook accounts are hacked each year, which is about 14% of all accounts. How does your Facebook account or business page get hacked? Learn the causes of the hacks and how to avoid them…
Your site’s total dropping out of search results is possible using sketchy SEO techniques. The reason is that Google’s search algorithm has made major changes to penalize websites that try to manipulate Google’s results. Here is what an algorithm is. And also, here’s a list of the largest Google algorithm changes…
Google Algorithm Changes Read More »
Marketing is your company’s revenue stream’s “fuel” and what keeps it going. If you cut your marketing budget, your sales will soon drop. You simply can’t cut your budget for your website, SEO, social media, newsletters, advertising, etc. These all play a critical role in generating your website’s revenue…
Don’t Cut Marketing Read More »
Increase your motorcycle website’s sales while spending less money! Yes, there is a way to do this. And it is by giving customers such an excellent experience that they become lifetime customers…
New vs. Repeat Customers Read More »
If you aren’t familiar with online marketing statistics, these will show you how numerous areas of your marketing are so important and why to improve them. Included are statistics on site design, search engines, website speed, customer services, social media, mobile, and free shipping…
Online Marketing Stats Read More »
There’s a big difference between motorcycle riders’ and passengers’ marketing skills. Specifically, the reason is that nothing can substitute for what you learn and know by riding. And this applies to any website’s marketing…
Rider vs. Passenger Marketing Read More »
