Paid social media holiday marketing is complex. Here are some things to do and not to do, as well as why. Your audience must already be aware of and interested in your product before doing holiday advertising. If they aren’t, you might be unpleasantly surprised with the results…
Paid Holiday Marketing Read More »
All motorcycle websites and online assets are vulnerable to malware or hacking. This security checklist includes steps and tips to help improve your company’s security…
Learn about the basics of marketing your motorcycle business. There’s a definition, an overview of the 4 Ps of marketing, the various marketing tools used, and some marketing strategies for you to use…
Marketing Overview Read More »
Google uses the mobile version of your site to rank both your mobile and desktop versions of your site. Here you can learn what mobile-first is and how it significantly impacts your website’s SEO, traffic, and sales…
Google’s Mobile-First Read More »
What are Black Hat and White Hat SEO? Here’s the bottom line: early on, Black hat SEO techniques will hurt or destroy your motorcycle website’s rankings. White hat SEO is the ethical approach of following Google’s SEO rules…
Black Hat vs White Hat Read More »
URL redirects can help or hurt your SEO. Learn what redirects are, the types, and how they can impact your motorcycle site’s SEO…
What is the Google crawl budget? Here’s how it potentially affects your SEO rankings…
Website Crawl Budget Read More »
Facebook Ads and Google Ads can have a significant impact when marketing your motorcycle website. “When is it best to advertise on Facebook vs. Google?” And the answer is it depends on your goals. Learn when to use Facebook and Google ads…
Facebook vs. Google Ads Read More »
Lookalike (LAL) audiences can be extremely valuable to your bottom line. They help you identify the best target audience for your company. And companies can accomplish this by evaluating tons of data from Facebook. Here’s more about a LAL audience, their value, and how to create them…
Lookalike Audiences Read More »
32 million US Facebook accounts are hacked each year, which is about 14% of all accounts. How does your Facebook account or business page get hacked? Learn the causes of the hacks and how to avoid them…
